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A PBN (private blog network) is a collection of high authority websites and blogs of the same owner that is specially used for safe back-linking for the money website.

*A money website is an actual website that you want to rank to make money online.

The purpose of the PBN to get a high rank in organic searches as soon as possible!!

Is it Against Google Algos:

Yes!! It is somewhere true. Google does not like to manipulate the information. The core Google team tries to make all the information  focused, pure, right, and natural.

Where some time PBNs do not follow this guideline. But you can use it with some safeguard points which I will discuss in end.

Why Still People Doing:

Back-Links and link juice are still important for the keywords ranking in 2020. Creating a spam-free backlinks is not an easy task. Therefore,  I believe creating your own blogs with a variation of the blog chain is much easier than any other SEO technique but no doubt it takes high investment and long term commitment.

How to create PBNs

There are 2 option for this:

  1. New Domain:

Purchase your own domains with respect to your niche like if you have a furniture money website then for PBNs best choice will be Home decor, Interior design, etc.

Where to Purchase new Domains:

  • Godaddy
  • Bluehost

*what ever you find the best option for web Hosting.

Important Things To Note About When Purchasing Domains:

If you are order bulk domains, make sure their IPs should be different and not in the C section.

2: Buy Expire or Expiring Domain:

Expired Domain – A domain that fully dropped and is available to register from any registrar at standard domain registration costs. These tend to be weaker and take months to age before being worth linking.

Expiring Domain – A domain that reached its expiration date but was held onto by the registrar for auctioning / selling. These domains retain their age i.e. if the previous owner registered it 5 years ago, it remains a domain registered for 5 years.

Where to Purchase Expire or Expiring Domains:

Option 1 – Finding a Broker

Following are the best broker where you can check your domains

Option 2 – Using Auction Websites

Before scraping was popular, most people would buy domains from auctions. These are expiring domains, they keep their age because the registrar is selling it off after the owner failed to renew it.

Some auction sites you can look at are:

Here are a few domain registrars to try:

Key Matrices to Check:

  • Referring Domain A metric that shows the number of websites that link to the domain you are looking up. Anything above 30 is good enough here.
  • Spam Free Backlinks – This is the number of links the website has. If a single website links to the domain 3 times, then it’s 3 backlinks but only 1 referring domain, also make sure backlinks quality if it’s coming from Blog comments, Directories, Forum posts, Free website builders/blogs/web 2.0, etc. you need to check it further or leave it not to get penalize  Because it will not worth at all to you PBNS. For this use the Ahrefs tool.
  • Natural Anchor Text: Anchor text is the text used when linking to a page or website. If there’s fake goods, viagra, or adult-themed anchors, it was probably used for spam. Switch to the Anchors page in Ahrefs to see the full breakdown.

Once you purchase domain weather is new or old. The next step is to set up the right theme for PBNs.

Following are these:

  • Search Simple Theme
  • Install word press or any CRM you want to work
  • Create landing pages w.r.t categories
  • Friendly Navigation
  • Side banners options and offer display banners
  • Appropriate Footer with a call to action links

The purpose of PBNS is to generate good content and boost your keywords. here is two option you can choose.

  1. Write Fresh content for all pages and categories
  2. Upload the old content of the previously published on the same blog with small additional information.
    ( it will be safe because previously content is no longer index and you can reuse it)

After uploading the content next step is to link your money website to the right context with the variation of the right keyword, here you need to take a very serious decision.  Keep eye on competitors keywords and make a variation from there and link your website.

Basic Strategy

There are multiple types of links based on the position they’re located:

  • Footer = Links from the footer of a website
  • Sidebar = Links from the sidebar of a website
  • Image = Links from an image (ideally with optimized alt text)
  • Contextual = Links from within content
  • Create one new blog post to link to each money site
  • No more than 1 link per money site
  • Keep all links permanently on the homepage (usually restricts you to about 8 links, if every post on your site doesn’t include a link)
  • Try to include around 4 links in total to authority sites

Advanced Strategies Not to Get Penalize !!

PBNs are quite safe making save backlinks if and if only you focus on IPs and hosted networks of blogs. Here is some smart move which can be played:

  1. Network Clustering
  2. Dedicated IPs for Each PBNs
  3. Different Hosting Providing

Bot Blocking

If you want to do some smart tricks with your competitors. Don’t let them know about your ranking factors. For hiding your PBNs from the eye of your competitors Put this code to .htaccess file and see the magic

SetEnvIfNoCase User-Agent .*rogerbot.* bad_bot
SetEnvIfNoCase User-Agent .*exabot.* bad_bot
SetEnvIfNoCase User-Agent .*mj12bot.* bad_bot
SetEnvIfNoCase User-Agent .*dotbot.* bad_bot
SetEnvIfNoCase User-Agent .*gigabot.* bad_bot
SetEnvIfNoCase User-Agent .*ahrefsbot.* bad_bot
SetEnvIfNoCase User-Agent .*sitebot.* bad_bot
SetEnvIfNoCase User-Agent .*spbot.* bad_bot

Order Allow,Deny
Allow from all
Deny from env=bad_bot

Outsourcing and Creating System: PBNs need high professional analytic skill, lost of investment and hard work to make successful

For more assistance contact us

Because, Search engines reflect human behavior and COVID-19 is affecting worldwide and almost every industry rather it’s off line or online bear too much loose. As the news unfold to everyone “Social Distance” is only cure until discovered!!

Based on latest updates Covid -19 also effecting SEOs and Digital World and we need to respond it.

But the question is, where and how Covid -19 Effecting SEO and how we can handle in full lock down situation not in a country but whole world.

Some of industry almost seems dead in this year and it may be take long time to stable again.

In this Article I will highlights and some basic and effective solutions which helps to at least make their presence alive on Search Results

Let Discuss one by one!!

1: Travel and Tourism Websites

Top of the list that hit so hard. No one can even imagine that traveling across the world will be bane. In my whole life I had never  heard this natural disaster before, that almost break down the whole travel industry. Every link domain like hotels also hit badly

Coronavirus hitting travel industry so hard and its estimated cost more than 46.6 billion dollars. Accordingly global business travel association, due to virus airlines restricts to cancel upcoming flights and business has been canceling their major conference and events

As per my notice, Due to travel restriction and social distance, travel website lost their huge impression and traffic. if people queries for “Cheap Flights” and visit the website to  cancel , refunds or delay  their trip  until future updates. Or there are wondering for super discounts

 

How to Respond:

As travel media expert: Travel companies must shift to customer support and reputation management, not acquisition. They must know their visitors interest. Where they are shifted

Travel Seos Expert, can help this efforts to closely analysis the data which they are getting via Google analytics user queries section.

Once they get to know their customer interest they must launched some out of the box offers and discount which helps your user connected with you and update with them upcoming travel happening and possible solutions for them.

Keep working on Content management and marketing and keep update your websites blogs and social networks not to out rank from the organic places. Make your online organic presence strong for future challenges.

2: Online Shopping Sites/Ecommerce Sites

Ecommerce sites that sell essentials and surgical equipment seems huge spikes in impressions and trafficThat’s coming from “Hand Sanitizer”  “Masks “and other products that is related to pandemicQueries Related to “Hand Sanitizer Near to me “Sound more in demands. On other hands cosmetics and other fashion related products seems low impression and will be in low demands.Same as for gyms people will switched to “online workout” or “workout from home” and so on.

How to Respond:

Due to high demand, SEO should create a high demand product pages, based on impression and clicks data, make them user and mobile friendly and crawl those pages with error free. Create specific sitemap with high priority and index them on search console to make it fast visible to search results. Create some possible some knowledge blog content about products.Keep Engage your visitors with latest offers, and alternative products on social business pages.

3: Health and Welfare Sites:

As a result of COVID-19 the health and wellness site will take over all large impression and traffic, People more likely to search “Symptoms of Coronavirus” etc.Recently Google has been cracking down on content that provides advice and information on things like medical issue accordingly to their quality rate guidelines holding to a very high standard.

How to Respond:

Follow E-A-T rule in making links with user. Striving for expertise, authoritativeness, and trust with this type of content is more important now than ever.

Because for medical issues people turn to search engines and this responsibility can’t not be taken light.

4.Recipes Websites:

Due to lock down and social distance remedy restaurants and food points will close for long that why it more likely to get more impression and traffic on recipes website as many people try to make their own meal and will search highly for easy made foods.

How to Respond:

Use recipe structured data to enhance the visibility of your recipe with easy available ingredients.Pick daily food list to that locally people most. Options of snacks with evening tea etc

5: Publisher and news website:

This is no surprise that news and publisher website will hit huge impression and traffic now a days.People will search for upcoming updates and follow the daily routines.

How to Respond:

On journalist continuously report, publisher offer some support in many ways

  1. Like: Make sure AMP pages work fine and did not serve any errors
  2. Analysis and make sure all the pages crawl accordingly

6: Local Business Website:

If you are serving local business like restaurant bar store etc. It will clearly seems its impression and traffic gone down as its seasonal issue like coronavirus

How to Respond:

Try to work on holiday’s hours on Google My Business and make a question and answers list to make your audience alive and keep updating your future deals like free delivery etc

Conclusion:

In this time brands reduce their campaign budgets and focus on organic search and SEO may be more important now than ever so your website insight and data will be king!!

You are responsible of your own data to benchmark this will help you to identified your user needs

So you are ready to meet those needs or not!