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Google doesn’t mean smaller ones can’t compete. 

Backlinks are a significant ranking factor because of implicit authority signals.

But doesn’t this mean that the top search results will eventually be the sole domain of big brands that can afford to invest in high-end content and backlink strategies?

Learn how small companies can hold their own in the SERPs.

For consumers, the SERPs monopolization by powerful brands surely can’t be a good thing. 

It’s certainly not a good thing for less powerful brands with great services, great content, and great value propositions, to be sidelined because they have no backlinks leverage.

For years Google has been said to be the blemish because SEO professionals have been complaining that big brands seem to be favored by Google in SEO results. 

It’s a bitter reality that brands are favored. It’s because as established names in their field, they are much more likely to attract a number of quality links to point at their sites.

Big brands get more links because of their field their name. The typical reason is spending millions of dollars for their promotion in order to promote and position themselves in customers’ minds. 

for example, if you are searching for shoes then you will go for Nike, the largest shoe company on the planet. It’s the reason for Google. Google lists Nike for running shoes. 

And as discussed before, big brands get links because of the familiarity they have worked to build. 

I don’t know if Google ever manipulates the search results to consumers the brands they expect to find.

But in most cases, they don’t have to.


Anyone who has worked in enterprise SEO knows that on-page optimization is more challenging to implement than link building in those environments.

In smaller companies, link building is the bigger challenge.

the biggest reason behind this is the on page changes enterprise clients require significant effort for approval and implementation. 

Do you know? even the biggest enterprise can’t control the links that point to their site. 


Many small businesses mistakenly come to the conclusion that they just can’t compete with larger brands in the search engine results. 

no its not that you can compete it’s just a simple way. it’s all about creativity. 

First, even in the most competitive search engine results, there are 10 listings on the front page. A small business may not be able to obtain the top organic spot, but with lots of effort and a bit of luck. 

But it’s ok not to rank at the top.

In fact, there are many times consumers that are searching in a category where there is a dominant brand are actually looking for an alternative. 


Firstly know the what is the common keyword types; 

Peripheral keywords are phrases that may not have the highest search volume, but have great buyer intent.Also, there are many “tail” keyword opportunities for smaller brands.

Tail keywords may not have a high volume of searches, but in aggregate, their intent-based searchers can contribute a significant amount to the bottom line.


So the conclusion is that big brands on the top doesn’t mean small brands can’t compete. 

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I have already discussed; what PBN is and how you can set up: if you are not still read and ware of creating spam-free PBN Visit here.

How here in this article I want to share some checklist which must be followed to maintain PBN easily. 

These are the following checklists that should be used to keep in your mind every time while setting up a PBN. I will highlight the points with a different perspective: 


Website Backend Checklist (within one cluster) 

  • Avoid Global Redirects: .htc file must be configured correctly and use 301 and 302 wisely if needed.
  • Robot.txt must be configured correctly. As it should be but it PBN must take care extra.
  • Plugins randomized: Avoid too much optimization plugins 
  • Try to use a different theme or customize the design for each PBNs different for uniqueness 
  • Each PBNs has a unique author
  • No identical Tracking IDs 
  • Try to use different Page Names and Slugs 


Website Design Checklist

  • Add Contact, About and Legal pages 
  • Make different Call to Action with different design and theme 
  • All sites have proper categories and structure
  • 10-12 outbound links are enough for the home page 
  • Posts and pages proper titled and optimize 
  • No Interlinking of different PBNs or do not embed PBNs links in the footer section 
  • Quality Logo Added
  • Use different and quality images


Content Checklist

  • Avoid article spinning 
  • Use different category for content publishing 
  • Articles interlinked internally within the same site
  • Post length randomized (350-1000 words)
  • Articles optimized for long-tail keywords
  • Basic Onpage SEO on all pages
  • Proper Formatting on all pages Random Layout


PBN Management Checklist

  • All details are written down in the spreadsheet
  • Uptime monitor
  • Rank Tracker (optional)

These are very few points need to be considered, it can safe you upcoming updates and it also makes the different impact of your audience 

Finally, we have covered much on PBNs and we are still in working on a more informative article for Search Engine Optimization, Social Media Optimization, content outreach and link building and much More 

We will cover most of the digital marketing topic in this blog 

Keep in touch with us. Keep reading, keep sharing our content 

Last but not least. We are the best digital marketing agency in Pakistan. If you are looking professional. Contact Us.


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In 2020, I see many SEOs Expert using web 2.0 still now and if they use PBNs they did in a wrong way which did not give anything but well come to a Google Plenty.

Today I will discuss what WEB 2.0 and PBNs is in detail which helps you to choose the best backlinks remedy for your business website.

Comparing both backlinks techniques from a client’s perspective it will help you decide on the best course of action and save you thousands on SEO investments.

What are Web 2.0s

There are many famous and high ranked platforms or websites like word press, blogger, etc which offered users to create a subdomain for free and submit their own content to get index fast.

 Before introducing the Google Algos on quality measurement. People love to create subdomains there. The purpose of these blogs to just recycling and making a link wheel to boost their keywords ranking on Search Results. That’s was ok before Google Algos launched.

Web 2.0s were recognized as one of the powerful ways to generate backlinks and consider the high traffic source. 

What is PBNs:

A Private Blog Network is a group of websites/blogs proper hosted domain which can be (new, old, expire but prefer aged) owned by the same owner or a company. They can use aged old or expertise high topical and relevant. Here is the simple guide for creating PBNs.

PBNs consider one the best and spam-free SEO backlink Strategy In 2020. Here I can break down whether it is better to invest in PBNs backlinks or creating a web 2.0 for your business.

PBNs vs Web 2.0 for SEO

Web 2.0s blogs and Private Blog Networks (PBNs) seem the same but their effect totally different on your websites. Here I will highlight some facts about both which help you to decide the best.

  1. Quality Measurment and Spam Hit:
    Web 2.0: Your Blog will be hosted as a subdomain and thousands of other subdomains are hosted there which is not safe at all. If one person other than in the world hosts his subdomain and doing spamming it will definitely indirectly hit your blog. So, controlling spam will not be in your hand. Which waste all your effort.
    PBNs: In PBNs you can control spam activity. As it will be hosted on your separated server and with root domain on another person can harm your domain. But you need to focus IPS confliction to otherwise it not harm any more
  2. Link Power -Referring Domains:
    Web. 2.0: Referring Domains is one of the major factors of ranking that will not increase? Let suppose if you create 50 subdomains with a different niche like …………….. etc it will count as one referring domain only.
    PBNs: If you have 50 chains of blogs hosted with separate IPs and get only a single backlink from each it will count 50 referring domain. This boosts ranking magically.
  3. Low Control:
    Web. 2.0: You don’t have full control over any changes until the root domain owner does. If due to some reason root owner makes some changes in their publishing policy you can lose all your data, backlinks, and effort.
    PBNs: Because you are the owner of all the domains. You will have all the root control in your hand. If you got any changes in Google plenty you can revise all your content and change the status of your quality of content. And if you get any Google plenty to disavow will be easy for you. So I think 100% control will be in your hand.
  4. Backlinks Quality:
    Web 2.0: When using web 2.0 blogs you are restricted to getting your required backlinks ( do –follow or no follow) You are not provided by these options and you will get the root domain backlinks.
    PBNs: Do-Follow and No follow has equal worth nowadays. Sometimes you need no- follow or some time you need to follow for example if you are putting some reference in your article like Wikipedia and some news blog and there is no need to link them with Do- follow attribute because it will pass on your domain juice to there. Same for Do-follow backlinks, you will sure about your blog quality and you will be free of tension.
  5. Social Signals:
    Web 2.0: Social signal is also a ranking factor but in web 2.0 when you viral your post it will not strengthen your blog because it will give to the root domain. Here you will lose this factor
    PBNs: You can get high leverage from Social signal for all your PBNs, Traffic coming from all medium ultimate to your business website
  6. Investment:
    Web 2.0: of course there is less investment in web 2.0 because you are using a free subdomain facility.
    PBNs: In PBNs there is a huge and long investment of purchasing domains and copywriting.


As per my experience, PBNs is a long term investment. It will be the best option for the pro-business owner but I am not saying web 2.0 is the option for low investors or individuals if you have low investment guest posts have low risk then web 2.0.

Maintaining an efficient private blog network takes a thorough and expert team that is up to date with the latest SEO trends and tactics, but we take great pride in consistently bringing value to the tens of thousands of customers that have continuously chosen us over others.

 Making backlinks strategy is really crucial in 2020. We Are Industry Leaders in SEO. Don’t Waste Your Time, Start Ranking Today!




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A PBN (private blog network) is a collection of high authority websites and blogs of the same owner that is specially used for safe back-linking for the money website.

*A money website is an actual website that you want to rank to make money online.

The purpose of the PBN to get a high rank in organic searches as soon as possible!!

Is it Against Google Algos:

Yes!! It is somewhere true. Google does not like to manipulate the information. The core Google team tries to make all the information  focused, pure, right, and natural.

Where some time PBNs do not follow this guideline. But you can use it with some safeguard points which I will discuss in end.

Why Still People Doing:

Back-Links and link juice are still important for the keywords ranking in 2020. Creating a spam-free backlinks is not an easy task. Therefore,  I believe creating your own blogs with a variation of the blog chain is much easier than any other SEO technique but no doubt it takes high investment and long term commitment.

How to create PBNs

There are 2 option for this:

  1. New Domain:

Purchase your own domains with respect to your niche like if you have a furniture money website then for PBNs best choice will be Home decor, Interior design, etc.

Where to Purchase new Domains:

  • Godaddy
  • Bluehost

*what ever you find the best option for web Hosting.

Important Things To Note About When Purchasing Domains:

If you are order bulk domains, make sure their IPs should be different and not in the C section.

2: Buy Expire or Expiring Domain:

Expired Domain – A domain that fully dropped and is available to register from any registrar at standard domain registration costs. These tend to be weaker and take months to age before being worth linking.

Expiring Domain – A domain that reached its expiration date but was held onto by the registrar for auctioning / selling. These domains retain their age i.e. if the previous owner registered it 5 years ago, it remains a domain registered for 5 years.

Where to Purchase Expire or Expiring Domains:

Option 1 – Finding a Broker

Following are the best broker where you can check your domains

Option 2 – Using Auction Websites

Before scraping was popular, most people would buy domains from auctions. These are expiring domains, they keep their age because the registrar is selling it off after the owner failed to renew it.

Some auction sites you can look at are:

Here are a few domain registrars to try:

Key Matrices to Check:

  • Referring Domain A metric that shows the number of websites that link to the domain you are looking up. Anything above 30 is good enough here.
  • Spam Free Backlinks – This is the number of links the website has. If a single website links to the domain 3 times, then it’s 3 backlinks but only 1 referring domain, also make sure backlinks quality if it’s coming from Blog comments, Directories, Forum posts, Free website builders/blogs/web 2.0, etc. you need to check it further or leave it not to get penalize  Because it will not worth at all to you PBNS. For this use the Ahrefs tool.
  • Natural Anchor Text: Anchor text is the text used when linking to a page or website. If there’s fake goods, viagra, or adult-themed anchors, it was probably used for spam. Switch to the Anchors page in Ahrefs to see the full breakdown.

Once you purchase domain weather is new or old. The next step is to set up the right theme for PBNs.

Following are these:

  • Search Simple Theme
  • Install word press or any CRM you want to work
  • Create landing pages w.r.t categories
  • Friendly Navigation
  • Side banners options and offer display banners
  • Appropriate Footer with a call to action links

The purpose of PBNS is to generate good content and boost your keywords. here is two option you can choose.

  1. Write Fresh content for all pages and categories
  2. Upload the old content of the previously published on the same blog with small additional information.
    ( it will be safe because previously content is no longer index and you can reuse it)

After uploading the content next step is to link your money website to the right context with the variation of the right keyword, here you need to take a very serious decision.  Keep eye on competitors keywords and make a variation from there and link your website.

Basic Strategy

There are multiple types of links based on the position they’re located:

  • Footer = Links from the footer of a website
  • Sidebar = Links from the sidebar of a website
  • Image = Links from an image (ideally with optimized alt text)
  • Contextual = Links from within content
  • Create one new blog post to link to each money site
  • No more than 1 link per money site
  • Keep all links permanently on the homepage (usually restricts you to about 8 links, if every post on your site doesn’t include a link)
  • Try to include around 4 links in total to authority sites

Advanced Strategies Not to Get Penalize !!

PBNs are quite safe making save backlinks if and if only you focus on IPs and hosted networks of blogs. Here is some smart move which can be played:

  1. Network Clustering
  2. Dedicated IPs for Each PBNs
  3. Different Hosting Providing

Bot Blocking

If you want to do some smart tricks with your competitors. Don’t let them know about your ranking factors. For hiding your PBNs from the eye of your competitors Put this code to .htaccess file and see the magic

SetEnvIfNoCase User-Agent .*rogerbot.* bad_bot
SetEnvIfNoCase User-Agent .*exabot.* bad_bot
SetEnvIfNoCase User-Agent .*mj12bot.* bad_bot
SetEnvIfNoCase User-Agent .*dotbot.* bad_bot
SetEnvIfNoCase User-Agent .*gigabot.* bad_bot
SetEnvIfNoCase User-Agent .*ahrefsbot.* bad_bot
SetEnvIfNoCase User-Agent .*sitebot.* bad_bot
SetEnvIfNoCase User-Agent .*spbot.* bad_bot

Order Allow,Deny
Allow from all
Deny from env=bad_bot

Outsourcing and Creating System: PBNs need high professional analytic skill, lost of investment and hard work to make successful

For more assistance contact us