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Category: SEO

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The most recent update in July 2021 has certainly rocked everyone’s world, yet the focus is still on the user experience.

There are many rules and guidelines to come at the top for SEO, but SEO still relies on how well a user receives the zone.

design and loading performance

Macmillan Dictionary is a site that saw a 50% growth in visibility after the core web vitals update. You can easily see the growth factor of others and how they have improved the ranking factor. 

It has amazing traits that are visual stability, no waiting for the video to get uploaded. 

You find exactly what you want to know at the top of the bar. And scrolling down will show more interesting information.

Detroit News saw a drop of nearly 98% because of the page experience. While it has been improved since the google algorithm has been updated it still takes some moment to upload a file or video. The site requires plenty of clicks. It’s simply not a pleasant user experience and thanks to ranking factors. The things that matter the most are page speed web designs and user friendly. Ranking changes when any of these factors get fail. because of the effect on user behavior it has.

Largest Contentful Paint is a metric resource that tells you how long it takes for photos and videos to load on a pane. Adding APIs to your headers can help hurry things up, especially for static photos across other pages. This is one of the places to start to enhance Google search results directing to your site.

Pop-ups and intrusive ads are still frequently used and are one of the most hated occurrences among visitors. Autoplay on video is also much more annoying that causes users to leave quickly and lowers the traffic. If you want to rank on mobile search results, evaluate the mobile SERPs.

Cumulative layout shift

If you are unsure of what CLS is, have you ever had a button on a web page disappear as you try to click it? This has happened to several eCommerce sites, where the cart button disappears when users are trying to check out. This mostly happens when there’s a lot of traffic on site like happens when sales are going on. You can check on your performance metrics through the Core Vitals link in the Google search console.

First input delay

It is a web functioning metric that tracks the time between the first user interaction and when the browser processes that information. When the site performs well it loads the information within 100 milliseconds. It means It’s important to know that it only processes clicks on a link or a button. Scrolling and zooming in or out is not measurable by this metric.

Google search should match your expertise

Another way to improve the experience of users is that a Google search will match your expertise. Some marketers will use less-than-honest tricks to try to gain rank for a keyword or phrase. Whenever Google algorithm updates, they will be red-flagged, if not sooner. In other words, be relevant to the search results.

Terrific page occasion needs enticing content

Users’ experience is engaging with great content. Good content will ripen around videos, photos, and articles. 

Great content is easy to read and educational. Photos need to be clear and quick to load. Videos should never autoplay and should not cancel out your calls to action. Search bars should be large and easy to find, and tools to subscribe to newsletters and emails should be easy to find too — without interrupting the user experience

CONCLUSION 

It’s a good scenario to have a checkup on your website regularly. Keep Site speed, mobile-friendliness and user-centered metrics are important factors up-to-date.

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I have already discussed; what PBN is and how you can set up: if you are not still read and ware of creating spam-free PBN Visit here.

How here in this article I want to share some checklist which must be followed to maintain PBN easily. 

These are the following checklists that should be used to keep in your mind every time while setting up a PBN. I will highlight the points with a different perspective: 

 

Website Backend Checklist (within one cluster) 

  • Avoid Global Redirects: .htc file must be configured correctly and use 301 and 302 wisely if needed.
  • Robot.txt must be configured correctly. As it should be but it PBN must take care extra.
  • Plugins randomized: Avoid too much optimization plugins 
  • Try to use a different theme or customize the design for each PBNs different for uniqueness 
  • Each PBNs has a unique author
  • No identical Tracking IDs 
  • Try to use different Page Names and Slugs 

 

Website Design Checklist

  • Add Contact, About and Legal pages 
  • Make different Call to Action with different design and theme 
  • All sites have proper categories and structure
  • 10-12 outbound links are enough for the home page 
  • Posts and pages proper titled and optimize 
  • No Interlinking of different PBNs or do not embed PBNs links in the footer section 
  • Quality Logo Added
  • Use different and quality images

 

Content Checklist

  • Avoid article spinning 
  • Use different category for content publishing 
  • Articles interlinked internally within the same site
  • Post length randomized (350-1000 words)
  • Articles optimized for long-tail keywords
  • Basic Onpage SEO on all pages
  • Proper Formatting on all pages Random Layout

 

PBN Management Checklist

  • All details are written down in the spreadsheet
  • Uptime monitor
  • Rank Tracker (optional)

These are very few points need to be considered, it can safe you upcoming updates and it also makes the different impact of your audience 

Finally, we have covered much on PBNs and we are still in working on a more informative article for Search Engine Optimization, Social Media Optimization, content outreach and link building and much More 

We will cover most of the digital marketing topic in this blog 

Keep in touch with us. Keep reading, keep sharing our content 

Last but not least. We are the best digital marketing agency in Pakistan. If you are looking professional. Contact Us.

 

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What all about we are struggling is Conversion and leads!! Am I right??

Of-course!! why we are paying too much to our expert, marketing agency, and Search engine? Don’t you think all this battle is to make money online?

So, Today I am sharing my best and successful experience with one of my big clients in UK. We are connecting for so long and they are very dear to me.

Background of the Case:

My Client has an online store of furniture based in London

  • Where they Earning from:

They were making purchases via eBay and another short medium of advertising platform with affiliate and commission-based.

That was going well enough, but the problem is “Profit Sharing”. They don’t want to share their profit for long and want to make their platform where they will be only the shareholder of that profit.

  • Did they have a website:  Yes!!

They have very up to mark professional responsive mobile-friendly website with a proper and error-free cart to cart and payment gateway.

Problem: All these things not helping them to make sales and online presence!

Solution: 

Case Study: 100% Increase in Conversions over the Year

Finally, here we started our journey to make them successful and more profitable in a short period, therefore they invest more in the marketing budget.

Initial Analysis & Audit:

When we handed this project. We are very confident about their success. Why? Because they “Trust Us”

I believe, Once a client trust you, you just make it all happened out of the box. 

Any why we start working on the strength part of this project and try to take the right direction from the very beginning

We have done the following Analysis:

  • Competitor Analysis
  • Market Analysis
  • Trend Analysis

Competitor Analysis:

  • What their competitors are and what they doing to make more purchases.

Challenges we face:

  • Competition is so hard
  • People don’t Rank over keywords
  • Brands making 1000s+ purchases in a single day
  • User-generated queries with their brand name were so massive

 

Market Analysis:

What is the ration for making a profit in London only? Is this the right place to make 100% increase in the purchase?

Challenges we face:

  • Restricted only a store location in London
  • Delivery and shipment issue.

Trend Analysis:

What is the current trend following by people? Because we have a different type of furniture and it’s really important to advertise the right product to our client, that they needed at that time

Challenges we face:

  • Brands offer 100 option to their clients with the unique and latest style

 

What we practice to make 100% Increase in Conversion over the year!!

After all our research is done. We plan something that they are not offering and we start working from our competitor’s weakness we cause our success in a short time. And here we can balance our ROI.

The followings are very simple but mind-blowing tricks we used and achieve our goal.

Logics:

We start exploring the need and interest of people for choosing the best furniture in London.

And compare our most selling products over eBay and other platforms. We have some focused point is our mind: Are we in the right direction? What we are losing and what we need to focus on. I must say that was the building pillar of our strategy which can make us a winner or loose!!

Making logics for 200 different products like beds, wardrobe, table, sofas, etc wasn’t easy J

Offers, Discount, and Deals:

After Ist step we can forward next, here we design special offers, discounts, and deals of all types of furniture for almost all group ages. We put all offers on the website with a special coupon code just to track back our campaigns.

The medium of Advertising:

With a low budget, we choose only two medium

  • Facebook
  • Instagram

We did not jump in and overloaded to any medium because we were very conscious about ROI.

We start a different campaign which results in 5 conversions in 10 days. That was our hope and it boosts our confidence. We increased numbers of campaigns and make the purchase equal to what our client making from affiliates site. Now this is the time where our client believes us more and they are happy to not share a single penny to any other. We keep working on make campaigns till 3 months just to stable all the things happening right!!

Brand Making: Reputation Management

 After social success, our next move was “online Presence and break the hypocrisy of Brands”

Strategy:

  • We start a charity program and start participating in such events
  • Make our logo visible to all. Every time we take about our brand name.
  • We start Brand Content Outreach Campaign organically. it boosts only our reputation but also we are standing on the top of the results. (For Content Marketing Contact us now)
  • Catches offers, discounts, and brand name make the way smooth to land our customers on the website.

Final Words:

These are very basic and simple tricks make us successful, we did not do any massive marketing. We don’t need to overloaded and useless traffic. We only focused on making a purchase. But all these things need dedication and strong analytic skills.

Webessentialzz.com is a hub of professionals, we can help you to achieve your targets in a very smart way and quick time. Don’t waste time on others. Just contact us discuss all your target and let us make for your best and result oriented strategy

 

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In 2020, I see many SEOs Expert using web 2.0 still now and if they use PBNs they did in a wrong way which did not give anything but well come to a Google Plenty.

Today I will discuss what WEB 2.0 and PBNs is in detail which helps you to choose the best backlinks remedy for your business website.

Comparing both backlinks techniques from a client’s perspective it will help you decide on the best course of action and save you thousands on SEO investments.

What are Web 2.0s

There are many famous and high ranked platforms or websites like word press, blogger, etc which offered users to create a subdomain for free and submit their own content to get index fast.

 Before introducing the Google Algos on quality measurement. People love to create subdomains there. The purpose of these blogs to just recycling and making a link wheel to boost their keywords ranking on Search Results. That’s was ok before Google Algos launched.

Web 2.0s were recognized as one of the powerful ways to generate backlinks and consider the high traffic source. 

What is PBNs:

A Private Blog Network is a group of websites/blogs proper hosted domain which can be (new, old, expire but prefer aged) owned by the same owner or a company. They can use aged old or expertise high topical and relevant. Here is the simple guide for creating PBNs.

PBNs consider one the best and spam-free SEO backlink Strategy In 2020. Here I can break down whether it is better to invest in PBNs backlinks or creating a web 2.0 for your business.

PBNs vs Web 2.0 for SEO

Web 2.0s blogs and Private Blog Networks (PBNs) seem the same but their effect totally different on your websites. Here I will highlight some facts about both which help you to decide the best.

  1. Quality Measurment and Spam Hit:
    Web 2.0: Your Blog will be hosted as a subdomain and thousands of other subdomains are hosted there which is not safe at all. If one person other than in the world hosts his subdomain and doing spamming it will definitely indirectly hit your blog. So, controlling spam will not be in your hand. Which waste all your effort.
    PBNs: In PBNs you can control spam activity. As it will be hosted on your separated server and with root domain on another person can harm your domain. But you need to focus IPS confliction to otherwise it not harm any more
  2. Link Power -Referring Domains:
    Web. 2.0: Referring Domains is one of the major factors of ranking that will not increase? Let suppose if you create 50 subdomains with a different niche like test1.wordpress.com …………….. test50.wordpress.com etc it will count as one referring domain only.
    PBNs: If you have 50 chains of blogs hosted with separate IPs and get only a single backlink from each it will count 50 referring domain. This boosts ranking magically.
  3. Low Control:
    Web. 2.0: You don’t have full control over any changes until the root domain owner does. If due to some reason root owner makes some changes in their publishing policy you can lose all your data, backlinks, and effort.
    PBNs: Because you are the owner of all the domains. You will have all the root control in your hand. If you got any changes in Google plenty you can revise all your content and change the status of your quality of content. And if you get any Google plenty to disavow will be easy for you. So I think 100% control will be in your hand.
  4. Backlinks Quality:
    Web 2.0: When using web 2.0 blogs you are restricted to getting your required backlinks ( do –follow or no follow) You are not provided by these options and you will get the root domain backlinks.
    PBNs: Do-Follow and No follow has equal worth nowadays. Sometimes you need no- follow or some time you need to follow for example if you are putting some reference in your article like Wikipedia and some news blog and there is no need to link them with Do- follow attribute because it will pass on your domain juice to there. Same for Do-follow backlinks, you will sure about your blog quality and you will be free of tension.
  5. Social Signals:
    Web 2.0: Social signal is also a ranking factor but in web 2.0 when you viral your post it will not strengthen your blog because it will give to the root domain. Here you will lose this factor
    PBNs: You can get high leverage from Social signal for all your PBNs, Traffic coming from all medium ultimate to your business website. 
  6. Investment:
    Web 2.0: of course there is less investment in web 2.0 because you are using a free subdomain facility.
    PBNs: In PBNs there is a huge and long investment of purchasing domains and copywriting.

Conclusion: 

As per my experience, PBNs is a long term investment. It will be the best option for the pro-business owner but I am not saying web 2.0 is the option for low investors or individuals if you have low investment guest posts have low risk then web 2.0.

Maintaining an efficient private blog network takes a thorough and expert team that is up to date with the latest SEO trends and tactics, but we take great pride in consistently bringing value to the tens of thousands of customers that have continuously chosen us over others.

 Making backlinks strategy is really crucial in 2020. We Are Industry Leaders in SEO. Don’t Waste Your Time, Start Ranking Today!

 

 

 

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Well, Google ads is one of fast and effective way to increase your revenue and maximize your ROI.

It also gives best measurements of your spend and help you to take some strong decision towards your business promotion

So how it’s done effectively??

Here we are going to lift the logic of Automatic Google ads Bidding Strategies for beginners!

Summaries overview of Google’s Manual Bidding Strategy

 

There is number of bidding strategy for expert who can handle all things professionally and each have its own specific reason to implement which I write shortly below:

·        Manual CPC Bidding

·        Target CPA (Cost per Acquisition)

·        Target ROAS (Return on Ad Spend)

·        Maximize Conversion

·        Enhanced Cost per Click (ECPC)

 

Ultimate Goals to achieve:

  • Maximize Clicks
  • Target impression share
  • Target top of page rate
  • Target absolute top of page rate

Simple Bidding Model:

Figure out the relationship between the estimated values of clicks and its cost is very essential for any paid campaigns.

With the help of bidding model, you can effectively measure your campaign success and worth if its value of per click cost you more than or lower against your goal.

For example

  • if your estimated click value > Click Cost -> Bid More
  • if your estimated click value < Click Cost -> Bid Less

The question is how many clicks you need!!

The Best solution would be clustering of keywords, campaign type, target location and audience.

Once you put on selected keyword for the campaign and select the bidding option.

Here this point you can measure the cost of each click and you analysis it in different timeframes, like last 7, 30, 90 days

For each Keywords you can compute the bid and compare it in spreadsheet. Here you can directly measure the cost of per click

After this simple practices you can you’ve built up your automated bidding model.

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Because, Search engines reflect human behavior and COVID-19 is affecting worldwide and almost every industry rather it’s off line or online bear too much loose. As the news unfold to everyone “Social Distance” is only cure until discovered!!

Based on latest updates Covid -19 also effecting SEOs and Digital World and we need to respond it.

But the question is, where and how Covid -19 Effecting SEO and how we can handle in full lock down situation not in a country but whole world.

Some of industry almost seems dead in this year and it may be take long time to stable again.

In this Article I will highlights and some basic and effective solutions which helps to at least make their presence alive on Search Results

Let Discuss one by one!!

1: Travel and Tourism Websites

Top of the list that hit so hard. No one can even imagine that traveling across the world will be bane. In my whole life I had never  heard this natural disaster before, that almost break down the whole travel industry. Every link domain like hotels also hit badly

Coronavirus hitting travel industry so hard and its estimated cost more than 46.6 billion dollars. Accordingly global business travel association, due to virus airlines restricts to cancel upcoming flights and business has been canceling their major conference and events

As per my notice, Due to travel restriction and social distance, travel website lost their huge impression and traffic. if people queries for “Cheap Flights” and visit the website to  cancel , refunds or delay  their trip  until future updates. Or there are wondering for super discounts

 

How to Respond:

As travel media expert: Travel companies must shift to customer support and reputation management, not acquisition. They must know their visitors interest. Where they are shifted

Travel Seos Expert, can help this efforts to closely analysis the data which they are getting via Google analytics user queries section.

Once they get to know their customer interest they must launched some out of the box offers and discount which helps your user connected with you and update with them upcoming travel happening and possible solutions for them.

Keep working on Content management and marketing and keep update your websites blogs and social networks not to out rank from the organic places. Make your online organic presence strong for future challenges.

2: Online Shopping Sites/Ecommerce Sites

Ecommerce sites that sell essentials and surgical equipment seems huge spikes in impressions and trafficThat’s coming from “Hand Sanitizer”  “Masks “and other products that is related to pandemicQueries Related to “Hand Sanitizer Near to me “Sound more in demands. On other hands cosmetics and other fashion related products seems low impression and will be in low demands.Same as for gyms people will switched to “online workout” or “workout from home” and so on.

How to Respond:

Due to high demand, SEO should create a high demand product pages, based on impression and clicks data, make them user and mobile friendly and crawl those pages with error free. Create specific sitemap with high priority and index them on search console to make it fast visible to search results. Create some possible some knowledge blog content about products.Keep Engage your visitors with latest offers, and alternative products on social business pages.

3: Health and Welfare Sites:

As a result of COVID-19 the health and wellness site will take over all large impression and traffic, People more likely to search “Symptoms of Coronavirus” etc.Recently Google has been cracking down on content that provides advice and information on things like medical issue accordingly to their quality rate guidelines holding to a very high standard.

How to Respond:

Follow E-A-T rule in making links with user. Striving for expertise, authoritativeness, and trust with this type of content is more important now than ever.

Because for medical issues people turn to search engines and this responsibility can’t not be taken light.

4.Recipes Websites:

Due to lock down and social distance remedy restaurants and food points will close for long that why it more likely to get more impression and traffic on recipes website as many people try to make their own meal and will search highly for easy made foods.

How to Respond:

Use recipe structured data to enhance the visibility of your recipe with easy available ingredients.Pick daily food list to that locally people most. Options of snacks with evening tea etc

5: Publisher and news website:

This is no surprise that news and publisher website will hit huge impression and traffic now a days.People will search for upcoming updates and follow the daily routines.

How to Respond:

On journalist continuously report, publisher offer some support in many ways

  1. Like: Make sure AMP pages work fine and did not serve any errors
  2. Analysis and make sure all the pages crawl accordingly

6: Local Business Website:

If you are serving local business like restaurant bar store etc. It will clearly seems its impression and traffic gone down as its seasonal issue like coronavirus

How to Respond:

Try to work on holiday’s hours on Google My Business and make a question and answers list to make your audience alive and keep updating your future deals like free delivery etc

Conclusion:

In this time brands reduce their campaign budgets and focus on organic search and SEO may be more important now than ever so your website insight and data will be king!!

You are responsible of your own data to benchmark this will help you to identified your user needs

So you are ready to meet those needs or not!

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Today I will share with you the conceptual approach of content ranking how it fits your business’s needs to known in search engines.

Every new year there is the new hype at a peak that how you can rank your content on top searches on Google? What changes and what algos are now changed and what new remedy can be used to stable your business that keeps connecting the potential clients on search engines like google.

Well!! The key to success in  getting your content on top with your business related keywords over search engines needs clear understating of how Google Finds, Analysis and Rank your content.

There are following mainly three steps of getting your content rank higher in search engine which correlate with each other.

Step 1: Discovery/Crawling

First of all Search Engine Bots tries to discover your web pages by “Crawling” it. Where bots take notes all your content within it. What content is about and how it creates a semantic association of user key phase or query.

Step 2: Relevance/Indexing:

Next step is the relevancy, Once search engine bots discover your content it will check the relevancy of certain query by “Indexing” it. Based on signals like keywords within the content

Step 3: Authority/Ranking

Next is the authority stage. This means building enough credibility through backlinks and other factors, that search engines consider your site authoritative enough to rank high in the search results. Authority directly impacts ranking strength

However, the next question is how you can make your content Finds, Analysis and Rank in the search engine:

You just need to focus on the topic of content. Which needs some searches depending on your business trends and targets. Check how other people write about that topic, love to read, like and share.  Using the blow you can figure out your targeted content

  1. Find target topics based on keywords that are fully related to your business
  2. Check the numbers of blog post on that topic.
  3. Find how many numbers of gated pieces of content .
  4. How many average shares per content that has?
  5. How many numbers of backlinks that content have

These three stages and actions are dependent on one another.

If your content isn’t relevant, then it has little chance of ranking, no matter how authoritative it is. If your website isn’t authoritative, then it has little chance of ranking, no matter how relevant it is. And if your website can’t be discovered in the first place, it has no chance of ranking at all. We hope this helped you understand how search engines discover, index, and rank your content.

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