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eCommerce has been growing day by day for the past few years. eCommerce is placing the traditional retail sales and becoming the default way that most people (especially the younger generations) purchase items. 

That is until late 2019 when lockdowns around the world forced most people indoors and made physical retail a rarity.

In case of a business got a website up and running quickly, it would likely be lacking the marketing presence to maximize sales. The trend toward eCommerce will certainly continue, and each day brings new opportunities to optimize your strategy, get your products before as many potential customers as possible, and convert them into repeat customers to boost your bottom line.  

Here are three tips to do just that.

1. Implement social commerce 

Many of the people live on social media for their betterment and for worse as last year’s prescription was an average of 1,300 hours last year, to be specific. That’s an opportunity for the business owners to advertise the tools on the major social places, to show their offers to the customers, but people don’t see advertisements. so here comes d social commerce it’s native advertising that includes posts. that posts have interactive features that allow users to make purchases right from within the app. 

2. Implement user-generated content

remember that wherever you create content make sure to make it good enough the reason is content produced by your brand can have a very strong impact on a customer’s buying decision.

but it will always be less than the impact of the product purchased by other customers and the remark of the other customer. According to Salesforce, 54% of consumers prioritize online reviews and recommendations from their peers when making buying decisions.

The most famous user-generated content campaign is shared coke. It was an a-cola company that had a campaign of having millions of photos of people having their name tag on it.

3. Use email effectively

Email is one of the ongoing fashion use emails to contribute to the customers and also get the budgets on email. To get the most from your email marketing efforts, it’s important to go beyond merely blasting out emails to your list. Begin by establishing segments among your list based on a variety of factors such as the order is placed by the customer make sure they have added the product to the cart and after placing an order make sure the customer gets the confirmation mail. The more granular you can get, the more personalized the emails will feel, and the more likely they will be to convert the recipients

CONCLUSION

Ultimately, marketing is going to be one of the key differentiators among the troves of eCommerce businesses being started in every sector. without customers, there will be no sales. Unless the product is good. By using these strategies to find and connect with potential customers where they spend their time, you’ll be on track to making the lasting connections necessary for acquiring and retaining loyal customers inbox us or send an email to help from us for making your market Reach the high quality.

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Do you know the basics of link building, but struggle to get a campaign off the ground? This advanced guide will show you how to do that—fast.

What are local keyword research

Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ranking for these keywords drives targeted local traffic to your website and sends more customers your way.

How to Use Local Keywords to Rank Higher on Google

How do you find and use keywords to help increase your local search rankings? Learn how to pick your keywords well here.

How do I pick the best local keywords and rank for them?

Specify your location. The first, and perhaps most important, step in finding local SEO keywords is specifying your location.

Focus on industry-related keywords. When you conduct local keyword research, focus on industry-related keywords.

Include keyword modifiers

How to Use Local Keywords to Rank Higher on Google

Did you know that 76% of people who search for a nearby business on their smartphones visit them within a day?

Or that 28% of these searches end in a purchase?

That’s the power of local SEO – and local keyword research.

Choosing the right keywords for your business can help you rank better for competitive keywords related to your product and industry local searches may yield lower search volumes, it’s more about intent and driving traffic ready to convert.

Here are a few tips to get ahead.

1. Google My Business

It’s impossible to stress enough the importance of having a Google My Business listing. Google My Business can be leveraged by local businesses to enhance their location-based SEO strategy.

2. Content with Local Focus

Content could take the form of local promotions, news, and industry trends depending on your industry and niche.

The important thing is writing helpful content that locals are seeking.

4. Reviews

Know that 88% of people are likely to trust online reviews just as much as they would trust personal recommendations from peers.

While you want more positive than negative reviews, the difficulty lies in sourcing reviews.

Last but not the least 

5. Monitoring your screen 

You should know every skill to hold your keywords research. 

LINK BUILDING STRATEGIES 

Link Building Strategy #1:Guest Blogging

Guest blogging is one of the avenues for driving new traffic to your site.

Blogging on your site is great. But posting on guest sites that already have millions of fans is an easy way to draw traffic you otherwise couldn’t access.

Link Building Strategy #2: Mention Influencers in Your Post

Those who write these articles do so for a very specific reason. They’re interesting, and they get links like no other.

When you mention a popular influencer in your post, you get more links.

Why? Because the influencer that you mentioned will most likely share it (if it’s good). And that will result in more links.

Link Building Strategy #4. Use Infographics as Link Bait

Infographics are some of the most shared types of content. 

There are entire sites dedicated solely to publishing infographic content.

Why do people love infographics?

It’s because visual content performs best.

People don’t want to read a 6,000-word blog post; they want to scan your infographic and get that information in just a few seconds or minutes. 

information in just a few seconds or minutes.

Conclusions

It’s no secret that more backlinks give you more power in the rankings.

Your content marketing efforts depend on links to gain traction.

Start by implementing an updated guest-blogging strategy. Next, mention top influencers in your post for a good chance at acquiring a link. If you strike out, try prospecting for broken links and pitching your content.

email us 

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Do you know the basics of link building, but struggle to get a campaign off the ground? This advanced guide will show you how to do that—fast.

What are local keyword research

Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ranking for these keywords drives targeted local traffic to your website and sends more customers your way.

How to Use Local Keywords to Rank Higher on Google

How do you find and use keywords to help increase your local search rankings? Learn how to pick your keywords well here.

How do I pick the best local keywords and rank for them?

Specify your location. The first, and perhaps most important, step in finding local SEO keywords is specifying your location.

Focus on industry-related keywords. When you conduct local keyword research, focus on industry-related keywords.

Include keyword modifiers

How to Use Local Keywords to Rank Higher on Google

Did you know that 76% of people who search for a nearby business on their smartphones visit them within a day?

Or that 28% of these searches end in a purchase?

That’s the power of local SEO – and local keyword research.

Choosing the right keywords for your business can help you rank better for competitive keywords related to your product and industry local searches may yield lower search volumes, it’s more about intent and driving traffic ready to convert.

Here are a few tips to get ahead.

1. Google My Business

It’s impossible to stress enough the importance of having a Google My Business listing. Google My Business can be leveraged by local businesses to enhance their location-based SEO strategy.

2. Content with Local Focus

Content could take the form of local promotions, news, and industry trends depending on your industry and niche.

The important thing is writing helpful content that locals are seeking.

4. Reviews

Know that 88% of people are likely to trust online reviews just as much as they would trust personal recommendations from peers.

While you want more positive than negative reviews, the difficulty lies in sourcing reviews.

Last but not the least 

5. Monitoring your screen 

You should know every skill to hold your keywords research. 

LINK BUILDING STRATEGIES 

Link Building Strategy #1:Guest Blogging

Guest blogging is one of the avenues for driving new traffic to your site.

Blogging on your site is great. But posting on guest sites that already have millions of fans is an easy way to draw traffic you otherwise couldn’t access.

Link Building Strategy #2: Mention Influencers in Your Post

Those who write these articles do so for a very specific reason. They’re interesting, and they get links like no other.

When you mention a popular influencer in your post, you get more links.

Why? Because the influencer that you mentioned will most likely share it (if it’s good). And that will result in more links.

Link Building Strategy #4. Use Infographics as Link Bait

Infographics are some of the most shared types of content. 

There are entire sites dedicated solely to publishing infographic content.

Why do people love infographics?

It’s because visual content performs best.

People don’t want to read a 6,000-word blog post; they want to scan your infographic and get that information in just a few seconds or minutes. 

information in just a few seconds or minutes.

Conclusions

It’s no secret that more backlinks give you more power in the rankings.

Your content marketing efforts depend on links to gain traction.

Start by implementing an updated guest-blogging strategy. Next, mention top influencers in your post for a good chance at acquiring a link. If you strike out, try prospecting for broken links and pitching your content.

email us 

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Do you know the basics of link building, but struggle to get a campaign off the ground? This advanced guide will show you how to do that—fast.

What are local keyword research

Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ranking for these keywords drives targeted local traffic to your website and sends more customers your way.

How to Use Local Keywords to Rank Higher on Google

How do you find and use keywords to help increase your local search rankings? Learn how to pick your keywords well here.

How do I pick the best local keywords and rank for them?

Specify your location. The first, and perhaps most important, step in finding local SEO keywords is specifying your location.

Focus on industry-related keywords. When you conduct local keyword research, focus on industry-related keywords.

Include keyword modifiers

How to Use Local Keywords to Rank Higher on Google

Did you know that 76% of people who search for a nearby business on their smartphones visit them within a day?

Or that 28% of these searches end in a purchase?

That’s the power of local SEO – and local keyword research.

Choosing the right keywords for your business can help you rank better for competitive keywords related to your product and industry local searches may yield lower search volumes, it’s more about intent and driving traffic ready to convert.

Here are a few tips to get ahead.

1. Google My Business

It’s impossible to stress enough the importance of having a Google My Business listing. Google My Business can be leveraged by local businesses to enhance their location-based SEO strategy.

2. Content with Local Focus

Content could take the form of local promotions, news, and industry trends depending on your industry and niche.

The important thing is writing helpful content that locals are seeking.

4. Reviews

Know that 88% of people are likely to trust online reviews just as much as they would trust personal recommendations from peers.

While you want more positive than negative reviews, the difficulty lies in sourcing reviews.

Last but not the least 

5. Monitoring your screen 

You should know every skill to hold your keywords research. 

LINK BUILDING STRATEGIES 

Link Building Strategy #1:Guest Blogging

Guest blogging is one of the avenues for driving new traffic to your site.

Blogging on your site is great. But posting on guest sites that already have millions of fans is an easy way to draw traffic you otherwise couldn’t access.

Link Building Strategy #2: Mention Influencers in Your Post

Those who write these articles do so for a very specific reason. They’re interesting, and they get links like no other.

When you mention a popular influencer in your post, you get more links.

Why? Because the influencer that you mentioned will most likely share it (if it’s good). And that will result in more links.

Link Building Strategy #3. Use Infographics as Link Bait

Infographics are some of the most shared types of content. 

There are entire sites dedicated solely to publishing infographic content.

Why do people love infographics?

It’s because visual content performs best.

People don’t want to read a 6,000-word blog post; they want to scan your infographic and get that information in just a few seconds or minutes. 

information in just a few seconds or minutes.

Conclusions

It’s no secret that more backlinks give you more power in the rankings.

Your content marketing efforts depend on links to gain traction.

Start by implementing an updated guest-blogging strategy. Next, mention top influencers in your post for a good chance at acquiring a link. If you strike out, try prospecting for broken links and pitching your content.

email us 

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I have already discussed; what PBN is and how you can set up: if you are not still read and ware of creating spam-free PBN Visit here.

How here in this article I want to share some checklist which must be followed to maintain PBN easily. 

These are the following checklists that should be used to keep in your mind every time while setting up a PBN. I will highlight the points with a different perspective: 

 

Website Backend Checklist (within one cluster) 

  • Avoid Global Redirects: .htc file must be configured correctly and use 301 and 302 wisely if needed.
  • Robot.txt must be configured correctly. As it should be but it PBN must take care extra.
  • Plugins randomized: Avoid too much optimization plugins 
  • Try to use a different theme or customize the design for each PBNs different for uniqueness 
  • Each PBNs has a unique author
  • No identical Tracking IDs 
  • Try to use different Page Names and Slugs 

 

Website Design Checklist

  • Add Contact, About and Legal pages 
  • Make different Call to Action with different design and theme 
  • All sites have proper categories and structure
  • 10-12 outbound links are enough for the home page 
  • Posts and pages proper titled and optimize 
  • No Interlinking of different PBNs or do not embed PBNs links in the footer section 
  • Quality Logo Added
  • Use different and quality images

 

Content Checklist

  • Avoid article spinning 
  • Use different category for content publishing 
  • Articles interlinked internally within the same site
  • Post length randomized (350-1000 words)
  • Articles optimized for long-tail keywords
  • Basic Onpage SEO on all pages
  • Proper Formatting on all pages Random Layout

 

PBN Management Checklist

  • All details are written down in the spreadsheet
  • Uptime monitor
  • Rank Tracker (optional)

These are very few points need to be considered, it can safe you upcoming updates and it also makes the different impact of your audience 

Finally, we have covered much on PBNs and we are still in working on a more informative article for Search Engine Optimization, Social Media Optimization, content outreach and link building and much More 

We will cover most of the digital marketing topic in this blog 

Keep in touch with us. Keep reading, keep sharing our content 

Last but not least. We are the best digital marketing agency in Pakistan. If you are looking professional. Contact Us.

 

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Because, Search engines reflect human behavior and COVID-19 is affecting worldwide and almost every industry rather it’s off line or online bear too much loose. As the news unfold to everyone “Social Distance” is only cure until discovered!!

Based on latest updates Covid -19 also effecting SEOs and Digital World and we need to respond it.

But the question is, where and how Covid -19 Effecting SEO and how we can handle in full lock down situation not in a country but whole world.

Some of industry almost seems dead in this year and it may be take long time to stable again.

In this Article I will highlights and some basic and effective solutions which helps to at least make their presence alive on Search Results

Let Discuss one by one!!

1: Travel and Tourism Websites

Top of the list that hit so hard. No one can even imagine that traveling across the world will be bane. In my whole life I had never  heard this natural disaster before, that almost break down the whole travel industry. Every link domain like hotels also hit badly

Coronavirus hitting travel industry so hard and its estimated cost more than 46.6 billion dollars. Accordingly global business travel association, due to virus airlines restricts to cancel upcoming flights and business has been canceling their major conference and events

As per my notice, Due to travel restriction and social distance, travel website lost their huge impression and traffic. if people queries for “Cheap Flights” and visit the website to  cancel , refunds or delay  their trip  until future updates. Or there are wondering for super discounts

 

How to Respond:

As travel media expert: Travel companies must shift to customer support and reputation management, not acquisition. They must know their visitors interest. Where they are shifted

Travel Seos Expert, can help this efforts to closely analysis the data which they are getting via Google analytics user queries section.

Once they get to know their customer interest they must launched some out of the box offers and discount which helps your user connected with you and update with them upcoming travel happening and possible solutions for them.

Keep working on Content management and marketing and keep update your websites blogs and social networks not to out rank from the organic places. Make your online organic presence strong for future challenges.

2: Online Shopping Sites/Ecommerce Sites

Ecommerce sites that sell essentials and surgical equipment seems huge spikes in impressions and trafficThat’s coming from “Hand Sanitizer”  “Masks “and other products that is related to pandemicQueries Related to “Hand Sanitizer Near to me “Sound more in demands. On other hands cosmetics and other fashion related products seems low impression and will be in low demands.Same as for gyms people will switched to “online workout” or “workout from home” and so on.

How to Respond:

Due to high demand, SEO should create a high demand product pages, based on impression and clicks data, make them user and mobile friendly and crawl those pages with error free. Create specific sitemap with high priority and index them on search console to make it fast visible to search results. Create some possible some knowledge blog content about products.Keep Engage your visitors with latest offers, and alternative products on social business pages.

3: Health and Welfare Sites:

As a result of COVID-19 the health and wellness site will take over all large impression and traffic, People more likely to search “Symptoms of Coronavirus” etc.Recently Google has been cracking down on content that provides advice and information on things like medical issue accordingly to their quality rate guidelines holding to a very high standard.

How to Respond:

Follow E-A-T rule in making links with user. Striving for expertise, authoritativeness, and trust with this type of content is more important now than ever.

Because for medical issues people turn to search engines and this responsibility can’t not be taken light.

4.Recipes Websites:

Due to lock down and social distance remedy restaurants and food points will close for long that why it more likely to get more impression and traffic on recipes website as many people try to make their own meal and will search highly for easy made foods.

How to Respond:

Use recipe structured data to enhance the visibility of your recipe with easy available ingredients.Pick daily food list to that locally people most. Options of snacks with evening tea etc

5: Publisher and news website:

This is no surprise that news and publisher website will hit huge impression and traffic now a days.People will search for upcoming updates and follow the daily routines.

How to Respond:

On journalist continuously report, publisher offer some support in many ways

  1. Like: Make sure AMP pages work fine and did not serve any errors
  2. Analysis and make sure all the pages crawl accordingly

6: Local Business Website:

If you are serving local business like restaurant bar store etc. It will clearly seems its impression and traffic gone down as its seasonal issue like coronavirus

How to Respond:

Try to work on holiday’s hours on Google My Business and make a question and answers list to make your audience alive and keep updating your future deals like free delivery etc

Conclusion:

In this time brands reduce their campaign budgets and focus on organic search and SEO may be more important now than ever so your website insight and data will be king!!

You are responsible of your own data to benchmark this will help you to identified your user needs

So you are ready to meet those needs or not!