CHEAP SOCIAL MEDIA OPTIMIZATION
September 5, 2021
Social Media Optimization can be explained as the practice of using social media networks to grow and manage a brand’s message and online reach
lets play with simple words;
social media optimization is the goal of getting your content in front of more people.
To optimize your social media channels, you need to come up with a social media optimization plan and then execute it.
SOCIAL MEDIA MARKETING TACTICS THAT WORK
As a business, what is your primary goal through social media marketing? Is it simply being present or to exist on the platform? Or is it about driving actual sales by increasing your reach?
What does this call for?
A killer social media marketing strategy and a social media optimization strategy to go with it!
getting through social media optimization is first.
OPTIMIZE YOUR BRAND ON BRAND ON SOCIAL MEDIA
Social media optimization is an essential pillar of any sound marketing strategy.
Social is not a separate, siloed area.
You’ll need the right social media optimization tools to help make this a reality. Thankfully, there are several tools out there that can help you on your social media optimization journey. Here are a few that might be able to help you at cheap rates
- Search, social media, and audience research tools,
- Image creation tools, like Canva and photoshop
- Social media scheduling services, like Facebook, Instagram,
IMPROVE YOUR REACH WITH THIS CHEAP SMO
There’s no doubt that social media optimization is important, but how can you go about optimizing your presence on social so that you improve your reach?
Here are a few SMO tips that might help;
choose the right platform(s) for your audience
this means choosing a platform where you can connect to the audience directly through your products and services somehow like Facebook.
Leverage visual content
Visual content catches the eye as a user is scrolling through their social feed. The more you can incorporate visual content into your strategy, the better. This is true on image-heavy platforms like Pinterest and Instagram
One social media optimization example is to post user-generated content, which is how Adobe optimizes its Instagram account. Adobe shows off the content created by its users that engages customers and followers.
Use hashtags, but don’t overuse
Hashtags can help increase discoverability. For example, Instagram posts with a hashtag can expect to see 12.6% more engagement than a post with no hashtags
Have a youtube presence
Video creation is a boatload of work, but it has big payoffs, especially if you’re on YouTube.
If you have your own YouTube channel it can cost you free. That’s because YouTube is owned by Google, and Google often serves up videos in their search results.
if you search “how to edit a photo using Photoshop,” you’ll see three video results before you even see most of the articles. Use it to your advantage because, believe it or not, YouTube is the second-largest search engine in the world, right behind Google.
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About the Author: Maheen