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Would you like to grow your business?

You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label?

Well, you finally decided to use online tools to grow your business. But looking at your shortlisted marketing options, you have PPC.

YES! IT IS PPC.

So, what makes PPC agencies great? 

Let’s get it clear first.

CHARACTERISTICS OF GREAT PPC AGENCY

 Breaking it down into points you need to look down these characteristics:

  1. DATA-DRIVEN 
  2. COMMUNICATION 
  3. UP TO DATE 

1.  DATA-DRIVEN 

A great PPC agency will be able to look at all the data and make smart decisions not only on how to make your current campaigns better but also on future planning. The key point is you make sure they share reports on 

  • Clicks
  • Cost per click 
  • Quality score
  • Conversion rate  
  • Click-through rate 

2. COMMUNICATION

The way the agency communicates with you should be easy to understand but all set up a time to communicate with you on progress.
There is nothing is more Frustrating than investing money in your marketing and not understanding how it’s impacting your business.

3. UP TO DATE

Working with a PPC agency that is knowledgeable and up to date with the changes and knows how to shift a strategy to meet them is key to ongoing results.

PPC RANKING ON GOOGLE   

Even pay-per-click ad results get ranked on Google searches. Your ad ranking can be higher or lower, depending on your PPC strategy. The higher the ad ranking higher will be the result. For that to happen, however, we must first understand what influences Google ads ranking:
choose the right keyword that targets an exact match to the user’s search query for ranking to happen. The quality of your land page should be good so that when the user clicks on the ad they are directed to your page spend a long time on your page. Another thing is the bid amount. It’s not always the amount. Even so, there are many times that our low bid ads have outranked higher bid ads. Quality scores matter more than bid amounts.

CHOOSING A RANKED PPC AGENCY FOR YOUR BUSINESS

“Alone we can do so little; together we can do so much.” – Helen Keller

Now you have to get to know about the right PPC agency for your business so let it make a questionable query for you to make it more clear.

Here’s some query targeting your decision 

  • How do you communicate campaign results with clients?
  • What tools do you use to achieve campaign success?
  • Will I have access to the campaign ranking? 
  • Can you share your business profile regarding the results you have got from other businesses?
  • What is their pricing model and range? 

CONCLUSION

It may be quite challenging to find the right PPC agency to make your vision come to life. However, it’s a crucial step towards a successful project, so make sure to keep in mind the advice we’ve provided. Ultimately, the time and energy invested in the selection process will pay off.

 https://www.webessentialzz.com/ is a Google partner agency , Microsoft advertising partner agency in Pakistan. Google and Microsoft certificate professional teams  enhance their  digital capabilities with a world-class network of digital marketers, developers, and designers. Clients leverage on-demand teams to gain control of key priorities, plan their seasonal resources, and launch pilots to success.

Contact us

https://www.webessentialzz.com/top-ppc-agency-in-pakistan/

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Would you like to grow your business?

You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label?

Well, you finally decided to use online tools to grow your business. But looking at your shortlisted marketing options, you have PPC.

YES! IT IS PPC.

So, what makes PPC agencies great? 

Let’s get it clear first.

CHARACTERISTICS OF GREAT PPC AGENCY

 Breaking it down into points you need to look down these characteristics:

  1. DATA-DRIVEN 
  2. COMMUNICATION 
  3. UP TO DATE 

1.  DATA-DRIVEN 

A great PPC agency will be able to look at all the data and make smart decisions not only on how to make your current campaigns better but also on future planning. The key point is you make sure they share reports on 

  • Clicks
  • Cost per click 
  • Quality score
  • Conversion rate  
  • Click-through rate 

2. COMMUNICATION

The way the agency communicates with you should be easy to understand but all set up a time to communicate with you on progress.
There is nothing is more Frustrating than investing money in your marketing and not understanding how it’s impacting your business.

3. UP TO DATE

Working with a PPC agency that is knowledgeable and up to date with the changes and knows how to shift a strategy to meet them is key to ongoing results.

PPC RANKING ON GOOGLE   

Even pay-per-click ad results get ranked on Google searches. Your ad ranking can be higher or lower, depending on your PPC strategy. The higher the ad ranking higher will be the result. For that to happen, however, we must first understand what influences Google ads ranking:
choose the right keyword that targets an exact match to the user’s search query for ranking to happen. The quality of your land page should be good so that when the user clicks on the ad they are directed to your page spend a long time on your page. Another thing is the bid amount. It’s not always the amount. Even so, there are many times that our low bid ads have outranked higher bid ads. Quality scores matter more than bid amounts.

CHOOSING A RANKED PPC AGENCY FOR YOUR BUSINESS

“Alone we can do so little; together we can do so much.” – Helen Keller

Now you have to get to know about the right PPC agency for your business so let it make a questionable query for you to make it more clear.

Here’s some query targeting your decision 

  • How do you communicate campaign results with clients?
  • What tools do you use to achieve campaign success?
  • Will I have access to the campaign ranking? 
  • Can you share your business profile regarding the results you have got from other businesses?
  • What is their pricing model and range? 

CONCLUSION

It may be quite challenging to find the right PPC agency to make your vision come to life. However, it’s a crucial step towards a successful project, so make sure to keep in mind the advice we’ve provided. Ultimately, the time and energy invested in the selection process will pay off.

 https://www.webessentialzz.com/ is a Google partner agency , Microsoft advertising partner agency in Pakistan. Google and Microsoft certificate professional teams  enhance their  digital capabilities with a world-class network of digital marketers, developers, and designers. Clients leverage on-demand teams to gain control of key priorities, plan their seasonal resources, and launch pilots to success.

Contact us

https://www.webessentialzz.com/top-ppc-agency-in-pakistan/

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Paid marketing can be a powerful and cost effective solution in your promotional arsenal. If you have goals to grow your maximum online visibility, drive targeted traffic, generate quality leads, and increase sales, pay-per-click (PPC) can help you accomplish all of those things.

But before going to accomplish your marketing campaign you need to full understanding of how pay-per-click marketing works and how to best optimize your ads to fully utilize your budget and attract your ideal audience.

The rest of this post will help you grow your knowledge about pay-per-click marketing so you can set up high-performing PPC campaigns. This post will look at:

  • The definition of pay-per-click advertising
  • The most popular PPC providers
  • How PPC works
  • How to use Google Ads
  • When to use pay-per-click marketing

What is Pay-Per-Click Advertising?

Pay-per-click advertising, also known as PPC or search engine marketing (SEM), is a tactic where a brand places an ad online and pays each time a user clicks on it. There is no cost to place the ad. The cost is only incurred when users engage with the ad. There are multiple platforms in which Google Search Ads are most popular in All

Other popular pay-per-click marketing providers include other search engines and also social media sites such as: that will be discuss it one by one but today we more focus on Google and Bing PPC Campaigns

  1. Bing/Microsoft Ads
  2. Facebook/Insta Ads
  3. Twitter Ads
  4. Promoted Interest Pins
  5. LinkedIn Ads
  6. YouTube Ads
  7. Quora Ads

Many of the social networks use a form of display PPC. This is an example of how a display PPC ad would appear on Facebook:

But again, this guide is about PPC search ads and will primarily focus on ads that appear as search results on SERPs.

How Does Pay-Per-Click Work?

PPC is an advertising method where a brand sets up an online ad and pays each time a user clicks on that ad.

Step of Creating PPC ad Campaigns

  • Website Audit
  • Competitor Research
  • Keyword Research
  • Set campaign Goals and Objectives

Website Audit

Before starting its really essential to know the strength and weakness of your website because it effect directly PPC Campaign affords and budget

What need to fix?

  • All Web server issues
  • Redirects
  • Landing Page Optimization
  • Mobile Responsiveness
  • Web Page Load Time

Competitor Research:

Research your competitors and get to know what keywords they are using, how much they are spending and what ads sets and they are using to grab the visitors. There are many tool which help your analysis your competitors status.

 Keyword Research

Next step is keyword research and determine which keywords will help you to increase your campaign fruitful. Here you need to determine search terms are popular among users what they have monthly searches and CTR and Conversion rate (For Google and Bing campaign)
* other PPC channel mention above have different ways

Once you determine the keywords you want to target, you can then base the rest of your campaign strategy on targeting those terms.

Setup Campaign

First Step: Setup campaign Objectives , which can be

  • Sales
  • Leads
  • Web Traffic
  • App Promotion etc

2nd Step: Choose your Campaign Type: It can  be

  • Search
  • Display
  • Shopping etc

3rd Step: Add your website which you want to advertise on Search Result

4th Step: Set ad Groups and Budget

5th Step: Set Ad and Run the Campaign

Here you can see in Google Ad Campaign Creation and Step

 

When you Use Pay-Per-Click Marketing?

When you are not where over search engine. When you have low Traffic, low Clicks, zero sales and conversion rate. When you want more and quick traffic, sales, conversion etc.

Hence, every business needs PPC marketing campaign accordingly to their goals and objective. It’s no very vital and essential for online business. Without Paid campaign I must say you guys looking thousands of your potential customers so don’t wait to PPC Marketing today

Last and not least conversion is not a easy task for that you need PPC Strategies to get health customer

To execute your PPC campaign, Hire Us Today Our PPC certified team can help you to boost your sales within days guaranteed. Web Essentialzz is the top rated marketing agency in Pakistan handling and generating over 2B $ in a moth for a clients based in USA , UAE , UK and Pakistan. For more Information Contact Now

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PPC stands for Pay Per Click. One of the best and fast revenue-driven online marketing techniques all the time. Its demand is increasing day by day. In 2020 and beyond PPC will same consider the best and cheap marketing investment in advertisement!! Some of the people are not familiar benefits of with PPC advertisement that’s why I try to compile some static here to give some rough idea of it: 

Why PPC Ads? 

  • 75% of people are always searching for something over the internet and 35% of purchases done online. 
  • 70% visitor landed via Paid Ads than organic Result
  • 63% of people click on Google ads
  • 49% clicks are recorded on Text Ads, 31% on Shopping ads, and 16 % on video Ads 

Statistics

  • Over the 16 billion searches are made on Google 
  • 80% of the chances that we can build and boost our brand. 
  • 40% of store purchases start online.
  • In local purchases, 72% of people love to search store nearby.
  • 30% of mobile searches are related to location 
  • 28% of searches for something nearby result in a purchase. 
  • Local searches lead 50% of mobile visitors to visit stores within one day. 
  • 78% of local mobile searches result in offline purchases. 

Based on these stats you need to be top of the all therefore, people contact you easily!! Here paid marketing (PPC) have more worth than other marketing mechanisms 

Bing and Google Ads Pay Per Click Advertising with webessentialzz.com 

  • Build Customer Journeys. We will execute complex cross-channel customer journeys that follow a consumer via paid ads.
  • Execute & Manage Campaigns. We will Identify and execute campaign management (e.g. search, social, display, video, remarketing) including—but not limited. Daily across multiple campaign types—account structure, settings, keywords, creative, bidding, landing pages, A/B testing, tracking, and analysis.
  • Optimize. Closely work to optimize landing pages and ads text to maximize CTR
  • Budget, Test, and Iterate. We will carefully own the marketing budget and spend, allocate dollars and time efficiently, run tests, report, and iterate to improve performance.
  • Self-Direct. We’re a fast and self-motivated professional. 

 

If you want to run a PPC campaign to target your audience. Contact us now