Paid marketing can be a powerful and cost effective solution in your promotional arsenal. If you have goals to grow your maximum online visibility, drive targeted traffic, generate quality leads, and increase sales, pay-per-click (PPC) can help you accomplish all of those things.
But before going to accomplish your marketing campaign you need to full understanding of how pay-per-click marketing works and how to best optimize your ads to fully utilize your budget and attract your ideal audience.
The rest of this post will help you grow your knowledge about pay-per-click marketing so you can set up high-performing PPC campaigns. This post will look at:
- The definition of pay-per-click advertising
- The most popular PPC providers
- How PPC works
- How to use Google Ads
- When to use pay-per-click marketing
What is Pay-Per-Click Advertising?
Pay-per-click advertising, also known as PPC or search engine marketing (SEM), is a tactic where a brand places an ad online and pays each time a user clicks on it. There is no cost to place the ad. The cost is only incurred when users engage with the ad. There are multiple platforms in which Google Search Ads are most popular in All
Other popular pay-per-click marketing providers include other search engines and also social media sites such as: that will be discuss it one by one but today we more focus on Google and Bing PPC Campaigns
- Bing/Microsoft Ads
- Facebook/Insta Ads
- Twitter Ads
- Promoted Interest Pins
- LinkedIn Ads
- YouTube Ads
- Quora Ads
Many of the social networks use a form of display PPC. This is an example of how a display PPC ad would appear on Facebook:
But again, this guide is about PPC search ads and will primarily focus on ads that appear as search results on SERPs.
How Does Pay-Per-Click Work?
PPC is an advertising method where a brand sets up an online ad and pays each time a user clicks on that ad.
Step of Creating PPC ad Campaigns
- Website Audit
- Competitor Research
- Keyword Research
- Set campaign Goals and Objectives
Before starting its really essential to know the strength and weakness of your website because it effect directly PPC Campaign affords and budget
What need to fix?
- All Web server issues
- Landing Page Optimization
- Mobile Responsiveness
- Web Page Load Time
Research your competitors and get to know what keywords they are using, how much they are spending and what ads sets and they are using to grab the visitors. There are many tool which help your analysis your competitors status.
Next step is keyword research and determine which keywords will help you to increase your campaign fruitful. Here you need to determine search terms are popular among users what they have monthly searches and CTR and Conversion rate (For Google and Bing campaign)
* other PPC channel mention above have different ways
Once you determine the keywords you want to target, you can then base the rest of your campaign strategy on targeting those terms.
First Step: Setup campaign Objectives , which can be
- Web Traffic
- App Promotion etc
2nd Step: Choose your Campaign Type: It can be
- Shopping etc
3rd Step: Add your website which you want to advertise on Search Result
4th Step: Set ad Groups and Budget
5th Step: Set Ad and Run the Campaign
Here you can see in Google Ad Campaign Creation and Step
When you Use Pay-Per-Click Marketing?
When you are not where over search engine. When you have low Traffic, low Clicks, zero sales and conversion rate. When you want more and quick traffic, sales, conversion etc.
Hence, every business needs PPC marketing campaign accordingly to their goals and objective. It’s no very vital and essential for online business. Without Paid campaign I must say you guys looking thousands of your potential customers so don’t wait to PPC Marketing today
Last and not least conversion is not a easy task for that you need PPC Strategies to get health customer
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