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Every marketing whether it’s online or offline refers to business growth. Business growth depends on many factors like an investment, the right direction, and the right business strategy with a dedicated team member.

If you lack and have less investment, it might be cover with other factors of business growth but if you lack in the right direction, and right business strategy: it can be lost all of your investment.

Here I will discuss some practical experience of mine that helps you to boost your sales and leads.

Point to be noted: Making any business strategy you need to be very clear about your business goals and object with at least a rough estimation of the time frame.

In my opinion: Give a flexible and realistic target to the strategist expert, therefore He/she calculate and design the best strategy for you. You also need to be sincere of giving the right approach. If you give him a nonrealist target he might not be able to give you the right strategy.

If you are not clear about your goals, let the expert to be decided.

Anyway, let’s start!

  1. Google Ads:

Google ads suit you best when you just started your business and don’t have much audience and data to market your product and services.

Google ads offer multiple types of campaigns where you can display your brand/services and products. These are the following:

  • Search Ad Campaign
  • Display Ad Campaign
  • Shopping Ad Campaign
  • Video Ad Campaign
  • Smart Campaign
  • Discovery Campaign

All these campaign type associates with some objects and goals which are the following:

  • Traffic
  • Brand Awareness
  • Leads/Sales

You can combine all these objects to make one smooth sale funnel.

We are highly recommended and professional in making sales funnel in Pakistan. Do contact us for Google Ads Services. 

2. Social Media Ads

Facebook, Twitter, and LinkedIn are a very strong social network where you can optimize your sales and leads for your business, again I suggest you start with a paid campaign for quick sales and leads.

  • Facebook: 

Facebook Pixel, Adset Campaign Optimization, and Campaign budget optimization makes all very easily and day by day Facebook increases its strategy mechanism more advance for smart working.

  • Linkedin: 

For B2b lead generation, LinkedIn is the best platform and paid campaigns to make this more easily to accrue more leads.

  • Twitter: 

Creating trends and targeting more efficient twitter found best. Twitter also offers a paid campaign management system that offers a different call to action for accruing best leads.

 3. Search Engine Optimization: 

For boost leads Google paid and social networks paid campaign done well. But it necessary to make your position well and stable in Search Result, therefore; you make sales funnel much strong. There are many remedies you can use to boost your leads and sales via Search engine optimization:

  • Right and High searchable Keywords
  • Attractive Meta Title and Description to increase CTR
  • Target-oriented Landing Page with an attractive call to actions

It will take a huge effort to get a high rank on search results due to competition. Where you required long term and dedicated effort to create quality backlinks. We are highly expert in creating quality backlinks. We have different backlink strategy which we can design on client demand and budget. But here you check our Guest Post Packages.

4. Mobile-Friendly Website: 

Device compatibility effects the most in leads generation. I observed more traffic and conversion on Mobile instead of desktop and other devices. If you’re landing page is not mobile-friendly so you are losing the maximum ratio of your conversion.

 5. Influence Marketing: 

Spread your words with Influencer in the market, It will help you to reach the potential customer in a short time and increase your sales. Now a day’s influence marketing getting more popular to reach a local audience. Must take advantage of sales and leads.

 6.Content Outreach Marketing: 

Spread your brand and product via content outreach, it will increase your credibility. Content marketing has been shown time and time again to generate better results than paid search when it comes to acquiring new leads and customers alike.

7.Email Marketing: 

You can make great sales while targeting your existing client with an email marketing strategy. Always keep them loop and through your new coming products, offers, and deals with them.

8.Automation on classified websites: 

Many classified websites like gum-tree and craigslist has great potential for sales. You can automate your product there and get huge sales within a month. Explore your county base classified websites and start automation.

9.Reviews Promotion/Marketing:

Online marketing is based on client reviews, before making any purchase people make their research well, and after then they will willing to purchase so make your good reviews from your client and keep promoting these reviews on the website and your business pages. It will help you to increase your sales in a short time.

10.Offers/Deals Marketing: 

Remarket and retarget your existing clients for your new offers and deals and create a maximum client life cycle for your product. Your existing clients already have experience with you and with little effort, you can make more purchase with them

Conclusion:

Digital marketing practices for sales funnel optimization need deep observation of client behaviors over your website regarding your product and services which can vary from time to time. In this article, we drive our best practices which we regularly use for our client.

We are a highly expert and hand-on experienced digital marketing professional. Contact us for your sales and lead optimization, we will analyze your target and design for your best strategy.

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I have already discussed; what PBN is and how you can set up: if you are not still read and ware of creating spam-free PBN Visit here.

How here in this article I want to share some checklist which must be followed to maintain PBN easily. 

These are the following checklists that should be used to keep in your mind every time while setting up a PBN. I will highlight the points with a different perspective: 

 

Website Backend Checklist (within one cluster) 

  • Avoid Global Redirects: .htc file must be configured correctly and use 301 and 302 wisely if needed.
  • Robot.txt must be configured correctly. As it should be but it PBN must take care extra.
  • Plugins randomized: Avoid too much optimization plugins 
  • Try to use a different theme or customize the design for each PBNs different for uniqueness 
  • Each PBNs has a unique author
  • No identical Tracking IDs 
  • Try to use different Page Names and Slugs 

 

Website Design Checklist

  • Add Contact, About and Legal pages 
  • Make different Call to Action with different design and theme 
  • All sites have proper categories and structure
  • 10-12 outbound links are enough for the home page 
  • Posts and pages proper titled and optimize 
  • No Interlinking of different PBNs or do not embed PBNs links in the footer section 
  • Quality Logo Added
  • Use different and quality images

 

Content Checklist

  • Avoid article spinning 
  • Use different category for content publishing 
  • Articles interlinked internally within the same site
  • Post length randomized (350-1000 words)
  • Articles optimized for long-tail keywords
  • Basic Onpage SEO on all pages
  • Proper Formatting on all pages Random Layout

 

PBN Management Checklist

  • All details are written down in the spreadsheet
  • Uptime monitor
  • Rank Tracker (optional)

These are very few points need to be considered, it can safe you upcoming updates and it also makes the different impact of your audience 

Finally, we have covered much on PBNs and we are still in working on a more informative article for Search Engine Optimization, Social Media Optimization, content outreach and link building and much More 

We will cover most of the digital marketing topic in this blog 

Keep in touch with us. Keep reading, keep sharing our content 

Last but not least. We are the best digital marketing agency in Pakistan. If you are looking professional. Contact Us.

 

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What all about we are struggling is Conversion and leads!! Am I right??

Of-course!! why we are paying too much to our expert, marketing agency, and Search engine? Don’t you think all this battle is to make money online?

So, Today I am sharing my best and successful experience with one of my big clients in UK. We are connecting for so long and they are very dear to me.

Background of the Case:

My Client has an online store of furniture based in London

  • Where they Earning from:

They were making purchases via eBay and another short medium of advertising platform with affiliate and commission-based.

That was going well enough, but the problem is “Profit Sharing”. They don’t want to share their profit for long and want to make their platform where they will be only the shareholder of that profit.

  • Did they have a website:  Yes!!

They have very up to mark professional responsive mobile-friendly website with a proper and error-free cart to cart and payment gateway.

Problem: All these things not helping them to make sales and online presence!

Solution: 

Case Study: 100% Increase in Conversions over the Year

Finally, here we started our journey to make them successful and more profitable in a short period, therefore they invest more in the marketing budget.

Initial Analysis & Audit:

When we handed this project. We are very confident about their success. Why? Because they “Trust Us”

I believe, Once a client trust you, you just make it all happened out of the box. 

Any why we start working on the strength part of this project and try to take the right direction from the very beginning

We have done the following Analysis:

  • Competitor Analysis
  • Market Analysis
  • Trend Analysis

Competitor Analysis:

  • What their competitors are and what they doing to make more purchases.

Challenges we face:

  • Competition is so hard
  • People don’t Rank over keywords
  • Brands making 1000s+ purchases in a single day
  • User-generated queries with their brand name were so massive

 

Market Analysis:

What is the ration for making a profit in London only? Is this the right place to make 100% increase in the purchase?

Challenges we face:

  • Restricted only a store location in London
  • Delivery and shipment issue.

Trend Analysis:

What is the current trend following by people? Because we have a different type of furniture and it’s really important to advertise the right product to our client, that they needed at that time

Challenges we face:

  • Brands offer 100 option to their clients with the unique and latest style

 

What we practice to make 100% Increase in Conversion over the year!!

After all our research is done. We plan something that they are not offering and we start working from our competitor’s weakness we cause our success in a short time. And here we can balance our ROI.

The followings are very simple but mind-blowing tricks we used and achieve our goal.

Logics:

We start exploring the need and interest of people for choosing the best furniture in London.

And compare our most selling products over eBay and other platforms. We have some focused point is our mind: Are we in the right direction? What we are losing and what we need to focus on. I must say that was the building pillar of our strategy which can make us a winner or loose!!

Making logics for 200 different products like beds, wardrobe, table, sofas, etc wasn’t easy J

Offers, Discount, and Deals:

After Ist step we can forward next, here we design special offers, discounts, and deals of all types of furniture for almost all group ages. We put all offers on the website with a special coupon code just to track back our campaigns.

The medium of Advertising:

With a low budget, we choose only two medium

  • Facebook
  • Instagram

We did not jump in and overloaded to any medium because we were very conscious about ROI.

We start a different campaign which results in 5 conversions in 10 days. That was our hope and it boosts our confidence. We increased numbers of campaigns and make the purchase equal to what our client making from affiliates site. Now this is the time where our client believes us more and they are happy to not share a single penny to any other. We keep working on make campaigns till 3 months just to stable all the things happening right!!

Brand Making: Reputation Management

 After social success, our next move was “online Presence and break the hypocrisy of Brands”

Strategy:

  • We start a charity program and start participating in such events
  • Make our logo visible to all. Every time we take about our brand name.
  • We start Brand Content Outreach Campaign organically. it boosts only our reputation but also we are standing on the top of the results. (For Content Marketing Contact us now)
  • Catches offers, discounts, and brand name make the way smooth to land our customers on the website.

Final Words:

These are very basic and simple tricks make us successful, we did not do any massive marketing. We don’t need to overloaded and useless traffic. We only focused on making a purchase. But all these things need dedication and strong analytic skills.

Webessentialzz.com is a hub of professionals, we can help you to achieve your targets in a very smart way and quick time. Don’t waste time on others. Just contact us discuss all your target and let us make for your best and result oriented strategy

 

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In 2020, I see many SEOs Expert using web 2.0 still now and if they use PBNs they did in a wrong way which did not give anything but well come to a Google Plenty.

Today I will discuss what WEB 2.0 and PBNs is in detail which helps you to choose the best backlinks remedy for your business website.

Comparing both backlinks techniques from a client’s perspective it will help you decide on the best course of action and save you thousands on SEO investments.

What are Web 2.0s

There are many famous and high ranked platforms or websites like word press, blogger, etc which offered users to create a subdomain for free and submit their own content to get index fast.

 Before introducing the Google Algos on quality measurement. People love to create subdomains there. The purpose of these blogs to just recycling and making a link wheel to boost their keywords ranking on Search Results. That’s was ok before Google Algos launched.

Web 2.0s were recognized as one of the powerful ways to generate backlinks and consider the high traffic source. 

What is PBNs:

A Private Blog Network is a group of websites/blogs proper hosted domain which can be (new, old, expire but prefer aged) owned by the same owner or a company. They can use aged old or expertise high topical and relevant. Here is the simple guide for creating PBNs.

PBNs consider one the best and spam-free SEO backlink Strategy In 2020. Here I can break down whether it is better to invest in PBNs backlinks or creating a web 2.0 for your business.

PBNs vs Web 2.0 for SEO

Web 2.0s blogs and Private Blog Networks (PBNs) seem the same but their effect totally different on your websites. Here I will highlight some facts about both which help you to decide the best.

  1. Quality Measurment and Spam Hit:
    Web 2.0: Your Blog will be hosted as a subdomain and thousands of other subdomains are hosted there which is not safe at all. If one person other than in the world hosts his subdomain and doing spamming it will definitely indirectly hit your blog. So, controlling spam will not be in your hand. Which waste all your effort.
    PBNs: In PBNs you can control spam activity. As it will be hosted on your separated server and with root domain on another person can harm your domain. But you need to focus IPS confliction to otherwise it not harm any more
  2. Link Power -Referring Domains:
    Web. 2.0: Referring Domains is one of the major factors of ranking that will not increase? Let suppose if you create 50 subdomains with a different niche like test1.wordpress.com …………….. test50.wordpress.com etc it will count as one referring domain only.
    PBNs: If you have 50 chains of blogs hosted with separate IPs and get only a single backlink from each it will count 50 referring domain. This boosts ranking magically.
  3. Low Control:
    Web. 2.0: You don’t have full control over any changes until the root domain owner does. If due to some reason root owner makes some changes in their publishing policy you can lose all your data, backlinks, and effort.
    PBNs: Because you are the owner of all the domains. You will have all the root control in your hand. If you got any changes in Google plenty you can revise all your content and change the status of your quality of content. And if you get any Google plenty to disavow will be easy for you. So I think 100% control will be in your hand.
  4. Backlinks Quality:
    Web 2.0: When using web 2.0 blogs you are restricted to getting your required backlinks ( do –follow or no follow) You are not provided by these options and you will get the root domain backlinks.
    PBNs: Do-Follow and No follow has equal worth nowadays. Sometimes you need no- follow or some time you need to follow for example if you are putting some reference in your article like Wikipedia and some news blog and there is no need to link them with Do- follow attribute because it will pass on your domain juice to there. Same for Do-follow backlinks, you will sure about your blog quality and you will be free of tension.
  5. Social Signals:
    Web 2.0: Social signal is also a ranking factor but in web 2.0 when you viral your post it will not strengthen your blog because it will give to the root domain. Here you will lose this factor
    PBNs: You can get high leverage from Social signal for all your PBNs, Traffic coming from all medium ultimate to your business website
  6. Investment:
    Web 2.0: of course there is less investment in web 2.0 because you are using a free subdomain facility.
    PBNs: In PBNs there is a huge and long investment of purchasing domains and copywriting.

Conclusion: 

As per my experience, PBNs is a long term investment. It will be the best option for the pro-business owner but I am not saying web 2.0 is the option for low investors or individuals if you have low investment guest posts have low risk then web 2.0.

Maintaining an efficient private blog network takes a thorough and expert team that is up to date with the latest SEO trends and tactics, but we take great pride in consistently bringing value to the tens of thousands of customers that have continuously chosen us over others.

 Making backlinks strategy is really crucial in 2020. We Are Industry Leaders in SEO. Don’t Waste Your Time, Start Ranking Today!

 

 

 

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A PBN (private blog network) is a collection of high authority websites and blogs of the same owner that is specially used for safe back-linking for the money website.

*A money website is an actual website that you want to rank to make money online.

The purpose of the PBN to get a high rank in organic searches as soon as possible!!

Is it Against Google Algos:

Yes!! It is somewhere true. Google does not like to manipulate the information. The core Google team tries to make all the information  focused, pure, right, and natural.

Where some time PBNs do not follow this guideline. But you can use it with some safeguard points which I will discuss in end.

Why Still People Doing:

Back-Links and link juice are still important for the keywords ranking in 2020. Creating a spam-free backlinks is not an easy task. Therefore,  I believe creating your own blogs with a variation of the blog chain is much easier than any other SEO technique but no doubt it takes high investment and long term commitment.

How to create PBNs

There are 2 option for this:

  1. New Domain:

Purchase your own domains with respect to your niche like if you have a furniture money website then for PBNs best choice will be Home decor, Interior design, etc.

Where to Purchase new Domains:

  • Godaddy
  • Bluehost

*what ever you find the best option for web Hosting.

Important Things To Note About When Purchasing Domains:

If you are order bulk domains, make sure their IPs should be different and not in the C section.

2: Buy Expire or Expiring Domain:

Expired Domain – A domain that fully dropped and is available to register from any registrar at standard domain registration costs. These tend to be weaker and take months to age before being worth linking.

Expiring Domain – A domain that reached its expiration date but was held onto by the registrar for auctioning / selling. These domains retain their age i.e. if the previous owner registered it 5 years ago, it remains a domain registered for 5 years.

Where to Purchase Expire or Expiring Domains:

Option 1 – Finding a Broker

Following are the best broker where you can check your domains

Option 2 – Using Auction Websites

Before scraping was popular, most people would buy domains from auctions. These are expiring domains, they keep their age because the registrar is selling it off after the owner failed to renew it.

Some auction sites you can look at are:

Here are a few domain registrars to try:

Key Matrices to Check:

  • Referring Domain A metric that shows the number of websites that link to the domain you are looking up. Anything above 30 is good enough here.
  • Spam Free Backlinks – This is the number of links the website has. If a single website links to the domain 3 times, then it’s 3 backlinks but only 1 referring domain, also make sure backlinks quality if it’s coming from Blog comments, Directories, Forum posts, Free website builders/blogs/web 2.0, etc. you need to check it further or leave it not to get penalize  Because it will not worth at all to you PBNS. For this use the Ahrefs tool.
  • Natural Anchor Text: Anchor text is the text used when linking to a page or website. If there’s fake goods, viagra, or adult-themed anchors, it was probably used for spam. Switch to the Anchors page in Ahrefs to see the full breakdown.

Once you purchase domain weather is new or old. The next step is to set up the right theme for PBNs.

Following are these:

  • Search Simple Theme
  • Install word press or any CRM you want to work
  • Create landing pages w.r.t categories
  • Friendly Navigation
  • Side banners options and offer display banners
  • Appropriate Footer with a call to action links

The purpose of PBNS is to generate good content and boost your keywords. here is two option you can choose.

  1. Write Fresh content for all pages and categories
  2. Upload the old content of the previously published on the same blog with small additional information.
    ( it will be safe because previously content is no longer index and you can reuse it)

After uploading the content next step is to link your money website to the right context with the variation of the right keyword, here you need to take a very serious decision.  Keep eye on competitors keywords and make a variation from there and link your website.

Basic Strategy

There are multiple types of links based on the position they’re located:

  • Footer = Links from the footer of a website
  • Sidebar = Links from the sidebar of a website
  • Image = Links from an image (ideally with optimized alt text)
  • Contextual = Links from within content
  • Create one new blog post to link to each money site
  • No more than 1 link per money site
  • Keep all links permanently on the homepage (usually restricts you to about 8 links, if every post on your site doesn’t include a link)
  • Try to include around 4 links in total to authority sites

Advanced Strategies Not to Get Penalize !!

PBNs are quite safe making save backlinks if and if only you focus on IPs and hosted networks of blogs. Here is some smart move which can be played:

  1. Network Clustering
  2. Dedicated IPs for Each PBNs
  3. Different Hosting Providing

Bot Blocking

If you want to do some smart tricks with your competitors. Don’t let them know about your ranking factors. For hiding your PBNs from the eye of your competitors Put this code to .htaccess file and see the magic

SetEnvIfNoCase User-Agent .*rogerbot.* bad_bot
SetEnvIfNoCase User-Agent .*exabot.* bad_bot
SetEnvIfNoCase User-Agent .*mj12bot.* bad_bot
SetEnvIfNoCase User-Agent .*dotbot.* bad_bot
SetEnvIfNoCase User-Agent .*gigabot.* bad_bot
SetEnvIfNoCase User-Agent .*ahrefsbot.* bad_bot
SetEnvIfNoCase User-Agent .*sitebot.* bad_bot
SetEnvIfNoCase User-Agent .*spbot.* bad_bot

Order Allow,Deny
Allow from all
Deny from env=bad_bot

Outsourcing and Creating System: PBNs need high professional analytic skill, lost of investment and hard work to make successful

For more assistance contact us

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PPC stands for Pay Per Click. One of the best and fast revenue-driven online marketing techniques all the time. Its demand is increasing day by day. In 2020 and beyond PPC will same consider the best and cheap marketing investment in advertisement!! Some of the people are not familiar benefits of with PPC advertisement that’s why I try to compile some static here to give some rough idea of it: 

Why PPC Ads? 

  • 75% of people are always searching for something over the internet and 35% of purchases done online. 
  • 70% visitor landed via Paid Ads than organic Result
  • 63% of people click on Google ads
  • 49% clicks are recorded on Text Ads, 31% on Shopping ads, and 16 % on video Ads 

Statistics

  • Over the 16 billion searches are made on Google 
  • 80% of the chances that we can build and boost our brand. 
  • 40% of store purchases start online.
  • In local purchases, 72% of people love to search store nearby.
  • 30% of mobile searches are related to location 
  • 28% of searches for something nearby result in a purchase. 
  • Local searches lead 50% of mobile visitors to visit stores within one day. 
  • 78% of local mobile searches result in offline purchases. 

Based on these stats you need to be top of the all therefore, people contact you easily!! Here paid marketing (PPC) have more worth than other marketing mechanisms 

Bing and Google Ads Pay Per Click Advertising with webessentialzz.com 

  • Build Customer Journeys. We will execute complex cross-channel customer journeys that follow a consumer via paid ads.
  • Execute & Manage Campaigns. We will Identify and execute campaign management (e.g. search, social, display, video, remarketing) including—but not limited. Daily across multiple campaign types—account structure, settings, keywords, creative, bidding, landing pages, A/B testing, tracking, and analysis.
  • Optimize. Closely work to optimize landing pages and ads text to maximize CTR
  • Budget, Test, and Iterate. We will carefully own the marketing budget and spend, allocate dollars and time efficiently, run tests, report, and iterate to improve performance.
  • Self-Direct. We’re a fast and self-motivated professional. 

 

If you want to run a PPC campaign to target your audience. Contact us now 

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Well, Google ads is one of fast and effective way to increase your revenue and maximize your ROI.

It also gives best measurements of your spend and help you to take some strong decision towards your business promotion

So how it’s done effectively??

Here we are going to lift the logic of Automatic Google ads Bidding Strategies for beginners!

Summaries overview of Google’s Manual Bidding Strategy

 

There is number of bidding strategy for expert who can handle all things professionally and each have its own specific reason to implement which I write shortly below:

·        Manual CPC Bidding

·        Target CPA (Cost per Acquisition)

·        Target ROAS (Return on Ad Spend)

·        Maximize Conversion

·        Enhanced Cost per Click (ECPC)

 

Ultimate Goals to achieve:

  • Maximize Clicks
  • Target impression share
  • Target top of page rate
  • Target absolute top of page rate

Simple Bidding Model:

Figure out the relationship between the estimated values of clicks and its cost is very essential for any paid campaigns.

With the help of bidding model, you can effectively measure your campaign success and worth if its value of per click cost you more than or lower against your goal.

For example

  • if your estimated click value > Click Cost -> Bid More
  • if your estimated click value < Click Cost -> Bid Less

The question is how many clicks you need!!

The Best solution would be clustering of keywords, campaign type, target location and audience.

Once you put on selected keyword for the campaign and select the bidding option.

Here this point you can measure the cost of each click and you analysis it in different timeframes, like last 7, 30, 90 days

For each Keywords you can compute the bid and compare it in spreadsheet. Here you can directly measure the cost of per click

After this simple practices you can you’ve built up your automated bidding model.

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Because, Search engines reflect human behavior and COVID-19 is affecting worldwide and almost every industry rather it’s off line or online bear too much loose. As the news unfold to everyone “Social Distance” is only cure until discovered!!

Based on latest updates Covid -19 also effecting SEOs and Digital World and we need to respond it.

But the question is, where and how Covid -19 Effecting SEO and how we can handle in full lock down situation not in a country but whole world.

Some of industry almost seems dead in this year and it may be take long time to stable again.

In this Article I will highlights and some basic and effective solutions which helps to at least make their presence alive on Search Results

Let Discuss one by one!!

1: Travel and Tourism Websites

Top of the list that hit so hard. No one can even imagine that traveling across the world will be bane. In my whole life I had never  heard this natural disaster before, that almost break down the whole travel industry. Every link domain like hotels also hit badly

Coronavirus hitting travel industry so hard and its estimated cost more than 46.6 billion dollars. Accordingly global business travel association, due to virus airlines restricts to cancel upcoming flights and business has been canceling their major conference and events

As per my notice, Due to travel restriction and social distance, travel website lost their huge impression and traffic. if people queries for “Cheap Flights” and visit the website to  cancel , refunds or delay  their trip  until future updates. Or there are wondering for super discounts

 

How to Respond:

As travel media expert: Travel companies must shift to customer support and reputation management, not acquisition. They must know their visitors interest. Where they are shifted

Travel Seos Expert, can help this efforts to closely analysis the data which they are getting via Google analytics user queries section.

Once they get to know their customer interest they must launched some out of the box offers and discount which helps your user connected with you and update with them upcoming travel happening and possible solutions for them.

Keep working on Content management and marketing and keep update your websites blogs and social networks not to out rank from the organic places. Make your online organic presence strong for future challenges.

2: Online Shopping Sites/Ecommerce Sites

Ecommerce sites that sell essentials and surgical equipment seems huge spikes in impressions and trafficThat’s coming from “Hand Sanitizer”  “Masks “and other products that is related to pandemicQueries Related to “Hand Sanitizer Near to me “Sound more in demands. On other hands cosmetics and other fashion related products seems low impression and will be in low demands.Same as for gyms people will switched to “online workout” or “workout from home” and so on.

How to Respond:

Due to high demand, SEO should create a high demand product pages, based on impression and clicks data, make them user and mobile friendly and crawl those pages with error free. Create specific sitemap with high priority and index them on search console to make it fast visible to search results. Create some possible some knowledge blog content about products.Keep Engage your visitors with latest offers, and alternative products on social business pages.

3: Health and Welfare Sites:

As a result of COVID-19 the health and wellness site will take over all large impression and traffic, People more likely to search “Symptoms of Coronavirus” etc.Recently Google has been cracking down on content that provides advice and information on things like medical issue accordingly to their quality rate guidelines holding to a very high standard.

How to Respond:

Follow E-A-T rule in making links with user. Striving for expertise, authoritativeness, and trust with this type of content is more important now than ever.

Because for medical issues people turn to search engines and this responsibility can’t not be taken light.

4.Recipes Websites:

Due to lock down and social distance remedy restaurants and food points will close for long that why it more likely to get more impression and traffic on recipes website as many people try to make their own meal and will search highly for easy made foods.

How to Respond:

Use recipe structured data to enhance the visibility of your recipe with easy available ingredients.Pick daily food list to that locally people most. Options of snacks with evening tea etc

5: Publisher and news website:

This is no surprise that news and publisher website will hit huge impression and traffic now a days.People will search for upcoming updates and follow the daily routines.

How to Respond:

On journalist continuously report, publisher offer some support in many ways

  1. Like: Make sure AMP pages work fine and did not serve any errors
  2. Analysis and make sure all the pages crawl accordingly

6: Local Business Website:

If you are serving local business like restaurant bar store etc. It will clearly seems its impression and traffic gone down as its seasonal issue like coronavirus

How to Respond:

Try to work on holiday’s hours on Google My Business and make a question and answers list to make your audience alive and keep updating your future deals like free delivery etc

Conclusion:

In this time brands reduce their campaign budgets and focus on organic search and SEO may be more important now than ever so your website insight and data will be king!!

You are responsible of your own data to benchmark this will help you to identified your user needs

So you are ready to meet those needs or not!

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Before Starting benefits and purpose of outsourcing, it’s essential to understand the meaning of it

“Outsourcing is the term or you can say an agreement between two companies/business in which one hire to another to performed their tasks or activity professionally. to fulfill their business demands that can be done internally and sometimes involves transferring employees and assets from one firm to another.”

If you are in UK, Canada or UAE and hire IT spec list in low cost budget.  Call us we will manage full IT department for you in Pakistan. Pakistani people are more efficient and talented People WRT to all IT services.

In 2020, up next is Digital Transformation and Automation!!

Everyone want robust smart and swift way of working, Just because of this demand “Outsourcing” now become a big demand of the Era , that eliminate  crucial and hectic  challenges of business life and so on.

Due to efficient enhancement and accessibility of internet and modern technology it’s quite easy to hire and approach more experts around the world in cheap rates.

In 2020, outsourcing has stepped up and revolute maturing needs of Tech Industry.

In the last few years, Outsourcing industry generate around 9 billion revenues on US Dollar in which about 32% only IT Services were outsourced  that will expected more in this year.

Let’s explore how outsourcing changing the game!!

It’s Cost Effective:

Of course main purpose of outsourcing and automation is reduce the cost. In house managing the department involve other costs which could be burden for any organization. So smart people not wasting their money. Outsourcing allows companies to reduce costs, benefits consumers with lower cost of goods and services, which causes economy expansion that ultimate reduce unemployment and increase productivity

More Time to Focus on Business Goals:

You can’t believe many renowned world leader increase their revenue three time more than their competitors due to 100% Outsourcing. They spend their time more on business goals.

Massive Ability to solve Business issues

Outsourcing give you one hand free to identify the business problems that pursue alternate paths of opportunities and multiple possible solutions to make good decision and assign the responsibility

Enhance Services Quality

Many business choose outsource services so thay they focus of on their core business processes while delegating mundane time consuming processes to external agencies

If you are interested in getting more leads do contact us for outsocurce your IT department with us.

 

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Today I will share with you the conceptual approach of content ranking how it fits your business’s needs to known in search engines.

Every new year there is the new hype at a peak that how you can rank your content on top searches on Google? What changes and what algos are now changed and what new remedy can be used to stable your business that keeps connecting the potential clients on search engines like google.

Well!! The key to success in  getting your content on top with your business related keywords over search engines needs clear understating of how Google Finds, Analysis and Rank your content.

There are following mainly three steps of getting your content rank higher in search engine which correlate with each other.

Step 1: Discovery/Crawling

First of all Search Engine Bots tries to discover your web pages by “Crawling” it. Where bots take notes all your content within it. What content is about and how it creates a semantic association of user key phase or query.

Step 2: Relevance/Indexing:

Next step is the relevancy, Once search engine bots discover your content it will check the relevancy of certain query by “Indexing” it. Based on signals like keywords within the content

Step 3: Authority/Ranking

Next is the authority stage. This means building enough credibility through backlinks and other factors, that search engines consider your site authoritative enough to rank high in the search results. Authority directly impacts ranking strength

However, the next question is how you can make your content Finds, Analysis and Rank in the search engine:

You just need to focus on the topic of content. Which needs some searches depending on your business trends and targets. Check how other people write about that topic, love to read, like and share.  Using the blow you can figure out your targeted content

  1. Find target topics based on keywords that are fully related to your business
  2. Check the numbers of blog post on that topic.
  3. Find how many numbers of gated pieces of content .
  4. How many average shares per content that has?
  5. How many numbers of backlinks that content have

These three stages and actions are dependent on one another.

If your content isn’t relevant, then it has little chance of ranking, no matter how authoritative it is. If your website isn’t authoritative, then it has little chance of ranking, no matter how relevant it is. And if your website can’t be discovered in the first place, it has no chance of ranking at all. We hope this helped you understand how search engines discover, index, and rank your content.